What Millennials Want in Audio? CE Pro’s Youngest Editors Respond
CE Pro's Millennial editors discuss how high-end audio manufacturers and dealers might better appeal to younger, digitally inclined buyers.
Recently, CE Pro’s Bob Archer urged the home-technology channel to serve high-performance audio with a “shot of youth.” Baby Boomers, once the lifeblood of consumer audio spending, are giving way to Millennial buyers who shop in very different ways, he wrote.
I couldn’t agree more, and I should know. I’m one of those buyers. As a 26-year-old male, I've never really been in high demand (unless I'm being asked to reach something on the top shelf), but these days every major corporation from Apple to Zillow wants to know what my friends and I care about so they can relieve us of our money.
Since no one has asked me about my innermost audio desires (do I have something in my teeth?), I decided to take matters into my own hands, along with friend and coworker Adam Forziati, web editor of Commercial Integrator.
We posed the question to ourselves, “What would make us buy good-quality audio products?” and recorded our responses on video (below).
"They send you something to try out in your own home for a long time," he says. "I really like that model."
Turns out, I also would like that model for audio purchases, as I said on camera: "I think that the idea of being able to try it out in your house first is a great idea, because you never know what you're going to like until it's already in with your integrated system and you get to try everything out."
Check out some of our other Millennial musings in the 2-minute video below.
2019 State of the Industry Special Report - CE Pro Download
The custom electronics industry saw a healthy 8 percent growth rate in 2018, down slightly from the blazing 11 percent growth in 2017 but still admiringly strong. Our 2019 State of the Industry indicates that readers expect to see even more growth in 2019. Get your copy today.
Andrew is a journalist and educator living in the Providence area. He was previously the Editor-in-Chief of a gaming and tech website, and the Managing Editor of his university newspaper, The Torch. He received his Bachelors in Writing and Masters in Teaching from the University of Massachusetts Dartmouth. Have a suggestion or a topic you want to read more about? Email Andrew at email@example.com
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