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Comparing Vehicles: Which One of These Guys Would You Hire?

Your vehicle is an extension of your brand. What do these vehicles from the MRI Expo parking lot tell you?

Comparing Vehicles: Which One of These Guys Would You Hire?
First and foremost, functionality should be the main criteria for selecting a vehicle. But how much time have you spent on crafting the marketing message?

Photos & Slideshow

Jason Knott · October 31, 2016

While at the recent MRI Expo, I took the liberty of checking out some of the vans and trucks in the parking lot.

As many integrators know, your vehicle says a lot about your company. It shows your level of efficiency, pride and of course, your brand. 


PHOTO GALLERY: Inside 9 Integrator Vehicles


As you compare the vans and trucks, try to answer the following questions:

  • Should you include brand names of products you carry?
  • How important is it to have your website or Facebook page URL on your truck?
  • What does the color of the vehicle say to clients?
  • Should you list the types of services you offer?
  • How important is it to be able to carry a ladder in or on the vehicle?
  • Is your company slogan strong enough to include on your vehicle?

NEXT: 11 Tips for Selecting Your Next Vehicle




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  About the Author

Jason Knott is Chief Content Officer for Emerald Expositions Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at jason.knott@emeraldexpo.com

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  Article Topics


Business · Sales & Marketing · News · Media · Slideshow · Transit · All Topics
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Comments

Posted by Julie Jacobson on November 1, 2016

I can tell you I’ve stopped contractors at job sites because of what they’ve listed on their trucks. I’ll be taking a walk, see a truck and think ... hey I need that service. Good reason, too, for techs to always carry business cards. Can’t tell you how many times I’ve asked a contractor about their services and they didn’t have a card to give me.

Posted by jmcdermott1678 on November 1, 2016

I’m more curious what peoples thoughts are on what info to put on the vehicles.  Our vans have the company name, phone number, web address, and some brief descriptions of what we do.  Our other vehicles for use on site surveys can only fit so much info, and to date we have always done the company name and the phone number.  Every time I get a new vehicle, I consider switching from phone number to web address, but I haven’t pulled the trigger yet. Now that I have a new truck, what is everyone else doing?

Posted by topp on November 1, 2016

I really like the idea of being discreet, like Lighthouse Associates.  When I started my company, all the advice I got was the name should say what you do, like xxx Audio/Video, or xxx Home Theater.  Is that all they do? No networking, automation, surveillance?  There is a local company named Dr. Sound.  Sound only?  No video?

I named my company M31.  When I started in 2002, I had no idea what I might get in to besides audio, video, theaters.  Glad I did that.  Very few people get it, but I have fun explaining it to customers.

Same thing with the graphics.  I see vans with pictures of all the equipment they sell.  But what happens if they add a line, or take one away?  For the background graphics, I used an amazing image of M31 from the PHAT.  17,000 pixels wide x 10,000 pixels tall.  The wrap company did a fantastic job of putting it on my Transit Connect.  Definitely draws attention, and lots of positive comments.

Posted by Julie Jacobson on October 31, 2016

Federal Hill Pops, but too many graphics on the door where the contact info is. Plain ol’ text there would have been more effective.

Posted by Julie Jacobson on October 31, 2016

Federal Hill Pops, but too many graphics on the door where the contact info is. Plain ol’ text there would have been more effective.

Posted by topp on November 1, 2016

I really like the idea of being discreet, like Lighthouse Associates.  When I started my company, all the advice I got was the name should say what you do, like xxx Audio/Video, or xxx Home Theater.  Is that all they do? No networking, automation, surveillance?  There is a local company named Dr. Sound.  Sound only?  No video?

I named my company M31.  When I started in 2002, I had no idea what I might get in to besides audio, video, theaters.  Glad I did that.  Very few people get it, but I have fun explaining it to customers.

Same thing with the graphics.  I see vans with pictures of all the equipment they sell.  But what happens if they add a line, or take one away?  For the background graphics, I used an amazing image of M31 from the PHAT.  17,000 pixels wide x 10,000 pixels tall.  The wrap company did a fantastic job of putting it on my Transit Connect.  Definitely draws attention, and lots of positive comments.

Posted by jmcdermott1678 on November 1, 2016

I’m more curious what peoples thoughts are on what info to put on the vehicles.  Our vans have the company name, phone number, web address, and some brief descriptions of what we do.  Our other vehicles for use on site surveys can only fit so much info, and to date we have always done the company name and the phone number.  Every time I get a new vehicle, I consider switching from phone number to web address, but I haven’t pulled the trigger yet. Now that I have a new truck, what is everyone else doing?

Posted by Julie Jacobson on November 1, 2016

I can tell you I’ve stopped contractors at job sites because of what they’ve listed on their trucks. I’ll be taking a walk, see a truck and think ... hey I need that service. Good reason, too, for techs to always carry business cards. Can’t tell you how many times I’ve asked a contractor about their services and they didn’t have a card to give me.