Comparing Vehicles: Which One of These Guys Would You Hire?
Your vehicle is an extension of your brand. What do these vehicles from the MRI Expo parking lot tell you?
Jason Knott · October 31, 2016
While at the recent MRI Expo, I took the liberty of checking out some of the vans and trucks in the parking lot.
As many integrators know, your vehicle says a lot about your company. It shows your level of efficiency, pride and of course, your brand.
PHOTO GALLERY: Inside 9 Integrator Vehicles
As you compare the vans and trucks, try to answer the following questions:
- Should you include brand names of products you carry?
- How important is it to have your website or Facebook page URL on your truck?
- What does the color of the vehicle say to clients?
- Should you list the types of services you offer?
- How important is it to be able to carry a ladder in or on the vehicle?
- Is your company slogan strong enough to include on your vehicle?
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Jason Knott is Chief Content Officer for Emerald Expositions Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at firstname.lastname@example.org
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