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Selling from the Field: Why Isn’t it a ‘Thing’?

By Julie Jacobson · June 10, 2019 • Technologists in the field could be the best sales and customer-experience assets in a home-tech company. Are you exploiting them?

JJ Opines: What if Local Integrators Collaborate, Not Just Compete?

By Julie Jacobson · April 19, 2019 • Julie Jacobson: Car-rental companies share passenger vans, parking lots, rental facilities, signage and often personnel. Why couldn't local home-tech integrators do the same?

JJ Opines: Make our Industry the Smartest Again

By Julie Jacobson · December 5, 2018 • CE Pro's Julie Jacobson: The custom home-technology sector invented "home automation" more than 30 years ago, but we haven't kept up with the technologies and business practices that define smart-home deployment today.

JJ Opines, August 2018: Struggling with Sonos, Genius of Sony, Charlie Kindel

By CE Pro Editors · August 31, 2018 • This month's Editor Notes from CE Pro's Julie Jacobson, opining on Sonos, Sony, Samsung Bixby, Kaleidescape, and Emerald's acquisition of CE Pro.

That HUGE Story on Secretive ‘Amazon Home Security Services’

By Julie Jacobson · April 27, 2018 • CE Pro's Julie Jacobson conjures up "the big story" on new Amazon Smart Security Services, including an army of licensed alarm installers, Amazon's own central monitoring station, Ring and Zonoff-inspired smart-home services, Amazon Key and more. (Spoiler: She was wrong.)

Smart Home Pros Kill ‘em with Coddling, when Customers Just Want Convenience

By Julie Jacobson · April 10, 2018 • All those rich people who purchase smart-home systems and big TVs on Amazon ... are they "not your customers anyway" or do they just want a simple buying experience, a la Uber and Amazon?

20 Smart Home Technologies Way Ahead of Their Time

By Julie Jacobson · November 30, 2017 • Home Automation and home entertainment products and technologies that coulda shoulda woulda had a longer life span, if only .... Remember Kenwood Sovereign Entre? Frox? Premise Systems? WebTV? Philips Streamium?

GAFA and the Future of Smart-Home Pros: Big IoT Will Make Us Different, Not Worse

By Julie Jacobson · May 30, 2017 • IoT initiatives by Google, Apple, Facebook and Amazon will forever change the smart-home landscape, providing new and different opportunities for professional installers serving the 99 percenters. (Julie Jacobson / CE Pro)

On Millennials, DIY, Smart Homes, Professional Installation and the Business of IoT Things

By Julie Jacobson · November 2, 2016 • It’s not that Millennials and other with-it customers want cheap; they just want smart home solutions that are simple and convenient. Will traditional custom installers meet their needs, or will Millennial-run start-ups own the market? (Julie Jacobson / CE Pro)

The DIY Trend is Starting to Get Scary and it’s Not All about Price

By Julie Jacobson · September 30, 2016 • Integrators like to think that consumers spurn custom solutions because they're cheapskates, but often they simply want the convenience of online shopping, the joy of everything-on-demand, and the ability to avoid pesky conversation. (Julie Jacobson / CE Pro)

When Will Home Technology Installs be Uberized?

By Julie Jacobson · April 27, 2016 • There's Uber for drivers, KallDoc for physicians and Iggbo for phlebotomists. When will home automation and consumer electronics get their play in the on-demand economy? (Julie Jacobson / CE Pro)

Reducing Customer Attrition: Does Modular Home-Technology Hardware Make Better Business Sense?

By Julie Jacobson · April 5, 2016 • What if you could add a Z-Wave module to Amazon Echo? Or a night light to Sonos? Or a voice-control pod to TiVo? Would customers stay longer? (Julie Jacobson / CE Pro)

Julie Jacobson on the Virtues of ‘Less-Custom’

By Julie Jacobson · November 4, 2015 • If more integrators sold less-custom systems that could be replicated from dealer to dealer, could customer accounts be bought and sold like they can in the security industry?

Bring Back the Smart Residential Gateway for Home Automation Success

By Julie Jacobson · July 24, 2015 • Embedding home automation technologies into routers and settop boxes -- and creating a rich back-end -- could go a long way in helping service providers support their IoT customers.

A Bunch of Bull: ‘They’re Not My Customers Anyway’

By Julie Jacobson · May 8, 2015 • A DIY that tries to install home automation and A/V products themselves might be the best prospects for CE pros.

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