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HomeTronics

#TBT: Big Industry Problem—Miscalculating Gross Margin vs. Markup

By Jason Knott · March 14, 2019 • Gross margin and markup on equipment are not the same thing. Many integrators are losing money on every project by not calculating it correctly.

CoeLux: The $40,000 Artificial Skylight Everyone Will Want

By Julie Jacobson · March 11, 2016 • Dallas integration firm HomeTronics is first in the U.S. to install CoeLux optical panels, which simulate sun and sky for ambience, hospitality and health benefits. (Julie Jacobson / CE Pro)

Check Out Integrator’s Planned 12,000-Square-Foot Showroom

By Jason Knott · January 19, 2015 • Hometronics in Dallas is set to break ground on a new 12,00-square-foot, two-story showroom with a huge Auro/Atmos theater, 2-channel, family room, game/sports bar, and outdoor entertainment area on the second-floor deck.