Monster

All In Monster

Return of the Monster: Lean, Mean Licensing Machine

Noel Lee and Kevin Lee: The original ‘Monster Cable’ is reinvigorated with a still-strong brand, much-leaner team, and savvy licensees ready to roll.

Julie Jacobson · November 27, 2019

Where did Monster Cable Go? [UPDATED]

Competitor of Monster Products Inc. (Monster Cable) notes that Monster URLs are dead right now; UPDATE: Monster ‘Alive, Kicking’

Julie Jacobson · November 18, 2019

Tuya at CES 2019: Biggest IoT Framework U.S. Has Never Heard Of

Chinese home-automation giant Tuya powers more than 100 million smart-home products and is taking the U.S. IoT market by storm, starting at CES 2019.

Julie Jacobson · January 10, 2019

Monster Partners with Tuya Smart to Create Line of Smart Home Products

Monster and Tuya Smart are co-creating a line of ‘Monster Smart Powered by Tuya’ smart home products, including home entertainment control and security system solutions.

CE Pro Editors · January 07, 2019

Why Monster’s ICO Might Not be Such a Crazy Idea

Yeah, it’s strange for Monster to go from cable to currency with its proposed initial coin offering (ICO), but pivots to blockchain and cryptocurrency aren’t all that unusual these days, says former home-automation vendor and crypt-developer Jimmy Busby.

CE Pro Editors · June 05, 2018

Monster Products Files $300M Cryptocurrency Offering for ‘Monster Money’

Iconic Monster Products looks to pivot to blockchain and cryptocurrency from halcyon days of premium speaker cables; files S-1 with SEC for “initial currency offering” (ICO) of 300 million Monster Money (MMNY) tokens.

Julie Jacobson · May 31, 2018

Monster Super Bowl Ad: What Did You Think?

Monster Super Bowl ad depicting the life of Noel Lee and debuting new speakers and headphones ranks #45 out of 65 ads during the game. What did you think?

Jason Knott · February 05, 2018

Monster to pay $10M+ for Super Bowl Ad Depicting Life of Noel Lee

Monster is paying millions for a 60-second Super Bowl commercial featuring the life of founder Noel Lee to launch a new line of headphones and speakers. Rock, pop, country and hip hop artists are featured.

Jason Knott · February 02, 2018

Monster Digital Terminates Trademark Agreement with Monster Inc.

Citing a softening market and high royalties, sports camera company Monster Digital files to end licensing agreement with Monster Inc.

CE Pro Editors · December 06, 2017

Lifetime Achievement Award Winner Eric Bodley’s 3 Wishes for CEDIA

Bodley challenges entire channel to continue education, create better workforce development, and fight legislative battles hurting the industry.

Jason Knott · September 08, 2017