Security Rep Firm LRG Partners with Nest Labs Professional Channel

The rep firm LRG has entered into an agreement with Nest Labs Professional Channel to represent Nest products in the Midwest.


LRG, an independent manufacturer's rep firm serving the electronic security industry, has announced a new partnership with Nest Labs Professional Channel.

Nest focuses on easy-to-use hardware, software, and services to create home electronics systems that complement homeowners' lifestyles. Among Nest's most well-known products are the Nest Thermostat E, Nest Learning Thermostat, Nest Energy Services, Nest Protect smoke and carbon monoxide alarm, and the Nest Cam solutions.

Related: New Nest Temperature Sensors Coming Soon from the ‘Celebrity of Thermostats’

LRG will market Nest to a large network of low-voltage distributors throughout the Central and Midwest regions. As part of its agreement with Nest Labs, LRG will also provide sales support to both distributors and integrators for the Nest Pro line of home automation products.

“As one of the leading representation firms in the U.S., Nest is excited to partner with LRG to bring the Thoughtful Home to the electronic security industry,” says Mark Schmidt, head of emerging markets, Nest.

“We're looking forward to working with the LRG team to help dealers expand their smart home business, generate more opportunities with consumers, and position themselves as industry leaders in the rapidly changing security landscape.”

LRG Supports Nest Labs Professional Channel Beyond Sales

Chris Lanier, president of LRG Inc., points out the addition of the Nest product line will enable its clients to provide a higher level of value and service to homeowners. 

“Nest has created a buzz in the smart devices market that the professional installer can benefit from,” adds Lanier.

“Being able to offer extended warranty and provide professional setup will be of value to their legacy and new customers. Brand recognition is huge also.”