Residential integrators involved in the security category may be in line for a nice uptick in market growth if current forecasts are to be believed. According to Omdia’s latest Video Surveillance and Analytics Intelligence Database report, global video surveillance market revenues are projected to reach $24 billion by the end of 2021.
This marks a quick recovery for the video surveillance market as demand that was suppressed in 2020 will return and revenues will be bolstered by projects that were postponed in 2020 due to COVID-19 getting the greenlight in 2021.
Omdia forecasts that total video surveillance market revenues will grow to $31.9 billion by 2025 with a total compound annual growth rate (CAGR) of 7.1% between 2020-2025.
Thermal and Body Temperature Solutions Grow in 2020
The global market for thermal body temperature solutions grew rapidly to $1.3 billion in 2020. Driven by coronavirus precautions, the technology has been adopted by several regions, in particular China, East Asia, India and the Middle East.
However, without the growth in thermal body temperature solutions, the global video surveillance equipment market declined 3.8% globally in 2020.
Despite being a driving growth factor in 2020, Omdia forecasts the thermal body temperature solutions market will decline rapidly in 2021 to just $137 million, an 89.8% decline, ultimately limiting the overall video market surveillance market growth.
Geopolitics, supply chain constraints and AI developments are increasing average selling prices, according to Omdia. The research firm, based here, expects average selling prices of video surveillance equipment to increase in the short term as U.S.-China geopolitical tension and supply chain constraints from the COVID-19 pandemic increases pressure of vendor margins.
In recent years U.S.-China geopolitical tensions within the video surveillance industry have escalated. The initial NDAA and blacklisting of Hikvision, Dahua and Huawei within the U.S. is being augmented by new FCC regulations.
“The semiconductor shortfall driven by geopolitics and COVID impact has affect all industries, and video surveillance is no expectation,” sasy Oliver Philippou, research manager, physical security, Omdia. “This disparity between supply and demand is expected to last until mid-2022.”
Longer term, Omdia expects that there will be a greater adoption of the network camera products using AI deep learning acceleration and inference at the endpoint. This will result in higher average prices of network cameras.
Chinese Impact on Global Market Revenues
The Chinese video surveillance market is estimated to have grown 6.4% in 2020 compared to the global average of 2.2%. This growth is mainly attributed to the thermal body temperature solution. The market excluding such a solution is estimated to have declined by 0.8%.
As such, China now accounts for 50% of the global market revenues. However, a combination of COVID-19 and completion of the Xue Liang rural surveillance program, translated as “Sharp Eyes,” has resulted in declining government investment in video surveillance in China. Even so, the government investment will continue to grow, all be it at a slower rate.
“One of the major factor that drove the China’s market growth in the past few years was government investment. Although the year of 2020 marks the completion of Xue Liang program, the government will continue to enhance the construction of Safe China during its 14th Five-Year plan,” explains Tommy Zhu, senior analyst, physical security, Omdia.
He continues, “In addition, as China is rolling out its trillions of dollars investment in new infrastructure construction, the demand for video surveillance equipment is expected to continue to grow. Besides, China’s ambitious to accelerate the transformation to a digital economy will boost the investment in both public and private sectors.”
This article originally appeared on our sister publication Security Sales & Integration‘s website.