Tolka, has officially become the first ATSC 3.0 software vendor to power devices that have entered the certification process to use the NEXTGEN TV trademark.
These devices are for consumers interested in upgrading their current televisions to watch NEXTGEN TV broadcasts, a free, over-the-air service that is available to more than half of American homes. Working collaboratively with Pearl TV’s FastTrack program, the Tolka software stack will reside on affordable ADTH-branded receivers planned for retail introduction later this year.
“America’s broadcasters are proud of the collaborative effort that is bringing free over-the-air next-generation broadcasting to viewers in more than 60 cities across the country,” comments Anne Schelle, managing director of Pearl TV.
“With consumers already purchasing, on average, more than 13,000 NEXTGEN TV sets every day and more than six million TV receivers equipped with NEXTGEN TV electronics already in homes, the focus now turns to expanding the audience base to provide more connection options for consumers. This remarkable growth underscores why Pearl TV recently launched its Fast Track for NEXTGEN TV program. We’re speeding up the process to bring more upgrade accessory receivers and television models to market.”
The FastTrack program provides consumer electronics manufacturers with an easier, faster, and more cost-effective process to introduce NEXTGEN TV-compatible products for consumers. It guides device makers through the NEXTGEN TV logo and other conformance requirements—meeting those of the Consumer Technology Association (CTA)—and including security and regulatory compliance, testing, and opportunities for distribution and marketing partnerships.
“NAB applauds Tolka on powering the upcoming ADTH NEXTGEN TV upgrade accessory receivers, which have officially begun the process of securing NEXTGEN TV certification,” adds Sam Matheny, executive vice president and chief technology officer at the National Association of Broadcasters.
“We are optimistic ADTH will achieve certification in time for the 2023 NAB Show and provide first-hand insight into cost-effective, consumer-friendly receivers coming to market that will deliver a complete experience for NEXTGEN TV viewers.”
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