The company is launching its TCL Take-Back Tour, with free events across the United States to raise awareness for America Recycles Day, and adopting the How2Recycle smart packaging labeling system to simplify the recycling of TV, sound bar, and home appliance packaging for its customers. Winning back-to-back Gold-Tier EPA Sustainability awards and recycling over 20 million pounds of electronics through the first nine months of 2020, TCL continues to build its reputation as a sustainability leader.
On November 14, the weekend of America Recycles Day, TCL will be launching its nationwide TCL Take-Back Tour with free electronics recycling events in Arkansas, California, Colorado, and Florida. TCL has joined forces with MRM, along with ERI and other local partners, to provide a convenient way to recycle unneeded consumer electronics items responsibly. Using a safe method that maintains social distancing, participants can simply reserve a time online for one of the drive-through events. TCL and its partners first employed this system in July to wide acclaim in the Denver-area, securing 280 reservations in under 24 hours and collecting 12 tons of electronics.
TCL is also among the first TV manufacturers to adopt the How2Recycle label program, providing consumers with consistent on-package recycling information. TCL’s new labels will guide customers in properly recycling each piece of packaging to drive higher efficiency and participation. The How2Recycle labels follow FTC Green Guides and are used by hundreds of brands and major retailers throughout North America.
“We’re excited to further expand TCL’s award-winning environmental sustainability program, with the TCL Take-Back Tour supporting America Recycles Day and the adoption of proven packaging enhancements. Most notably, we’re delivering on our 2020 TCL Cares program goals while applying innovative solutions to meet our recycling and packaging promises despite this year’s challenges, and we’re setting the bar even higher for 2021,” states Jonathan King, vice president of corporate and legal affairs for TCL.
“As a consumer electronics leader, TCL is pioneering techniques to improve recycling options for consumers, advocating activities that bolster underserved communities, joining efforts to enhance energy efficiency, and raising consumer awareness. These are just some of the ways we are continuing to be there for our customers and contribute to sustaining our environment.”