The home electronics entertainment company Roku points out that its Roku City launched back in 2018 to create a compelling experience for streamers and to represent the company’s love of home entertainment. 

This holiday season Roku is introducing something new for all streamers: A vivid visual revision to the Roku City scroll. With a new look, Roku City is brighter, livelier, and packed with new surprises for users to check out.

Here’s what’s new: 

• New HD Graphics: Roku City now shines in full HD on supported devices, delivering an even more immersive viewing experience and improving the crispness of visuals.
• An Assortment of Colors: The new Roku skyline is updated with an expanded color palette. Homeowners’ screens will be brighter and bursting with Holiday cheer when displaying these images the company asserts.
• A More Lively Scene: The Roku graphics that homeowners are already familiar with is buzzing with even more activity, including new Easter Eggs and the launch of the Roku City train station.
• Interactive Features: Billboards in the newly updated visuals will now feature a new star button that allows viewers to learn more about things like original Roku content, Roku Zones, and more. 

The new and improved Roku City, which is rolling out to platforms worldwide this week, and Roku suggests the newly updated solution is a nice way to brighten up the holiday season while streaming TV shows and movies as 2024 comes to an end.

More news from CE Pro: CE Pro’s 12 Days of AV Excellence: 12 Holiday Gift Ideas Perfect for Enthusiasts

• Page 1