One Firefly, the industry’s leading marketing agency catering to technology professionals, has announced the launch of two new digital marketing services: paid advertising on the LinkedIn and MSN platforms. These digital marketing solutions complement One Firefly’s suite of curated services which also include Web, SEO, SEM, Social Media, Video, Review Management, and more.
Building upon One Firefly’s years of advertising experience with Facebook Ads, Google Ads, and Ad roll Retargeting Ads, the company is excited to expand its advertising portfolio with a new way to help its clients reach their targeted audience. With these new services, integrators can generate leads and increase brand awareness in new ways as pipelines begin to dry up and uncertain times loom ahead.
“We at One Firefly continue to invest in finding new ways to help our clients grow, during all seasons of business — in growth markets and recessions,” says Ron Callis, CEO at One Firefly.
According to Statista, MSN Advertising through the Bing search engine has been on the rise since 2019. MSN advertising enables the advertiser to reach an older demographic with less competition at a lower cost per click price point when compared to Google ads.
LinkedIn offers a powerful way for businesses to reach their target audience — especially as it relates to B2B marketing. According to LinkedIn, 65 million+ business decision makers are on LinkedIn. Technology professionals have the ability to reach key decision makers at interior and architectural design firms and custom builders and developers. Employee recruitment on LinkedIn is another innovative way to solve today’s staffing challenges.
One Firefly views both MSN ads and LinkedIn ads as a great addition to an existing digital marketing strategy that incorporates a strong SEO and Google Advertising foundation.
“I am excited to have our team roll out these strategies to continue driving the success of our clients,” says Wes Claytor, manager of audience engagement at One Firefly. “Through effective testing, measuring, and ongoing optimization, I am confident that these new tools will enable us to better meet our customers’ business goals.”
One Firefly’s MSN and LinkedIn Ad Management services also include a dedicated account manager, regular performance review calls, and access to 24/7 reporting. Additionally, call tracking and dedicated manned live chat services allow for effective lead attribution tracking.
