KEF has launched its KEF “Absorbed” inaugural series of one-of-a-kind generative artworks.
Inspired by the LS60 wireless speakers, holders of these 1060 unique non-fungible tokens (NFTs) will have exclusive access to future global events, membership benefits and KEF Metaverse experiences. Having firmly established itself delivering fun audio excellences through its unique technologies design and craftsmanship, KEF is now on a mission to heighten emotional experiences. By uniting sound lovers and immersive explorers on a journey to discover the power of great sound, KEF states that it hopes to bring the virtual world to the comfort of home. KEF will now be bringing its technology to the forefront of arts and culture by empowering creatives in the Web3 space via strategic collaborations and sponsorships.
“We’re looking at our entry into the metaverse as a crucial initiative in fuelling KEF’s future growth. It’s a unique medium that not only allows us to build a genuine community around the power of great sound and truly engage with our loyal fans, but also enables us to empower and experiment with emerging artists and creators who are discovering innovative opportunities in the web3 space. Our vision is to collaborate with those creators, delivering immersive and emotional experiences together,” says Villie Tsang, VP of growth and customer engagement, KEF.
As an entrance into the limitless virtual and digital worlds, KEF collaborated with creative studio Parameta and generative artist Heiroglyphica to create a series of NFTs which embody the process of noise becoming sound through KEF’s award-winning Metamaterial Absorption Technology (MAT). Inspired by the pursuit of high-fidelity, this collection of intricate generative artworks entitled ‘Absorbed’ explores and animates the battle between signal and noise, order and randomness, where noise is absorbed and high-fidelity is found. Owners of LS60 Wireless systems will be eligible to receive an exclusive ‘Absorbed’ NFT after registering their product online at their myKEF account.
Not only will KEF’s superfans and LS60 Wireless owners have the opportunity to receive their very own NFT, but they will also gain access to KEF’s, soon to be launched, ‘Into the Metaverse’ experiences, which will include virtual live-band concerts, immersive showrooms, sound art galleries and acoustic 3D sculptures all at KEF’s very own metaverse space.