Spatial, an immersive audio software platform, and Made Music Studio, the global sonic branding and design studio, have announced a partnership to create immersive sonic experiences for any environment, starting with an inaugural series of workplace-focused sonic ambiences.
The partnership will combine Spatial‘s software platform with Made Music Studio’s creative audio, and according to the companies, they will seek to redefine the human experience of sound in the workplace.
“As leading companies are rearchitecting the full lifecycle of work and rethinking the purpose of the modern campus with their employees, immersive work design is coming to the forefront,” says Calin Pacurariu, co-founder and CEO of Spatial.Â
“We’re thrilled to be working with the brilliant immersive audio designers at Made Music Studio to enhance the employee experience throughout the day. Hybrid work models inherently consider the unique strength of each workplace to maximize creativity, teamwork and performance and our partnership delivers soundscape enhanced environments in an easily scalable and customizable manner on the real-time interactive Spatial platform.”Â
Spatial, Made Music Studio Partnership Brings together Science and Art
Spatial’s flexible and scalable technology breaks down traditional audio barriers at a fraction of the cost of traditional immersive sound solutions. Made Music Studio’s originally composed soundscapes, orchestrated and deployed through Spatial’s platform, integrate musical compositions, biophilic sounds and other research-backed audio elements that enhance the employee experience throughout a workday.Â
A convergence of art and science, Made Music Studio’s work in ambiences has been shown in testing to quantifiably improve our emotional relationship to spaces and places. The result is next level spatialized sound design that is immersive and interactive, customized to reduce anxiety, increase productivity or evoke states of calm. The impact of this partnership is transformational not only for the future of work, but also the future of retail and the future of hospitality.   Â
The first series of soundscapes Made Music Studio created on the Spatial platform premieres on November 16 as part of NYCXDesign. Developed for specific use in office and corporate settings, the Made Music Studio sounds include a suite of three sonic ambiences inspired by nature’s four elements of air, earth, water, and fire, designed to enhance employee engagement and productivity.
These soundscapes include:
- Focus ambience: for use in coworking spaces or other quieter spaces that are used for focused productivity; inspiring relaxation and intimacy while reducing distractions.Â
- Energizing ambience: for use in high-energy communal spaces and high-traffic areas (e.g., dining, recreation areas, hallways); inspiring optimism and motivation.
- Welcome ambience: for use in lobbies & entry points to offices & corporate spaces; inspiring warmth and interconnectedness.Â
Made Music Studio research demonstrates that an office’s sonic environment matters. Well-crafted music and sound can move individuals into a state of relaxed productivity that is 16% more calming and 13% more pleasant on average than a typical office ambience condition.** Sound environments matter – all around us, every day.
“How and where audio is deployed and designed can significantly impact our experiences. We know that there is an 86% correlation between one’s reaction to sound and their subconscious desire to return to that space,” comments Lauren McGuire, president of Made Music Studio.Â
“As we think about what it means to re-enter our offices, shopping malls, airports, and hotels, we can reimagine how we design these spaces through premium sound experiences. This technology opens up a whole new world for sonic design in spaces.”
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