The global consumer electronics and appliances corporation Hisense has announced that it has signed as a global sponsor of UEFA EURO 2024.
This will mark the third consecutive UEFA EURO that Hisense will sponsor after being a partner for the two previous editions and a successful sponsorship of FIFA World Cup 2022. Hisense will also gain sponsorship rights for UEFA European qualifiers in 2023-24 & 2025-26, UEFA Nations League finals in 2025, UEFA U21 EURO 2025, Finalissima 2024, and UEFA Futsal 2026 as part of the deal.
“I am thrilled that Hisense is renewing its commitment to European football as an official Partner of UEFA EURO 2024, which will be the third consecutive EURO together. Their technologies continue to help make football more accessible and enjoyable to fans worldwide,” comments Guy-Laurent Epstein, marketing director, UEFA.
Sports marketing continues to be a key element in Hisense’s global growth and building brand recognition around the world. Hisense has seen overseas brand awareness almost double over the past five years, with the sponsorships and association with the tournaments significantly contributing to a 25 percentage points increase in overseas brand awareness alone.
“Hisense is able to connect with consumers around the world through our sports sponsorships, as a great way to build trust in our brand. To continue brand building globally, Hisense will provide fans around the world with an unparalleled viewing experience of UEFA EURO 2024 with its cutting-edging image quality technology,” adds Fisher Yu, president of Hisense Group Holdings Co., Ltd.