Hisense, a popular television manufacturer, has announced its “Less Talk. More Bang” marketing campaign.
This new promotional effort centers on showcasing the power of performance, and the campaign features legendary Hall of Fame NBA commentator and play-caller Mike Breen as lead spokesperson – known for his signature, high-energy call-out “bang” to highlight big in-game action – as well as Boston Celtics’ forward Jayson Tatum and Hall of Famer Paul Pierce.
The Hisense campaign tips off with a mockumentary-style content series, “House of Bang,” showcasing Breen, alongside Tatum and Pierce. Throughout the series, these basketball greats engage as a comedic, generationally diverse ensemble trying to live together under one roof as roommates. Breen takes on a mentorship role with rising star Tatum, an athlete known for delivering an action-packed performance without all the talk. Paul Pierce joins as the outspoken, confident Hall of Famer to add hilarious mayhem and conflict to the mix. The campaign will be promoted through various channels including digital and social media, retail activations and point of sale promotions. Fans can catch the, and “Less Talk. More Bang.” campaign videos on NBA channels throughout the Playoffs and TNT, as well as online via Hulu, Bleacher Report and YouTube.
“Just like these pros, we live and breathe performance and let our actions – and stats – do the talking,” said David Gold, president, Hisense America.
“This campaign reflects our dedication to providing the best in performance, quality, and value while leveraging the star power of basketball legends to connect with fans and consumers alike while continuing to grow Hisense even further in the U.S.”
As part of the campaign through May, Hisense is offering deals on its TVs, Laser TVs, and appliances to give customers the opportunity to upgrade their homes at an incredible value. Hisense will also make NBA League Pass, the league’s premium live game subscription service available on the NBA App, accessible on Hisense TVs in North America beginning with the 2023-24 season.
“As someone who’s had the privilege of calling some of the most iconic moments in NBA history, I know that basketball fans are some of the most passionate and loyal people out there,” comments Breen.
“That’s why I’m proud to partner with Hisense, a brand that shares that same level of unwavering commitment to its fans.”
The new “Less Talk. More Bang.” campaign comes on the heels of Hisense’s recent NBA partnership announcement, which designated the brand as the Official TV and Home Appliance Partner of the NBA.
Throughout the remainder of the 2023 NBA postseason, Hisense will serve as the exclusive partner of “X-Factor Moments,” a weekly content series on the NBA’s social media channels featuring the game changing plays and standout moments.