The global electronics company Hisense has teamed up with Dwayne Wade in a creative new giveaway.
With the tittle “Let Wade Persuade”, the ad campaign features a file-a-claim site where fans can submit their ‘claim’ telling Wade who’s blocking them from getting the TV they rightfully deserve and why.
Hisense explains that a few lucky fans will be contacted by Dwayne Wade, a former NBA great, to help them get out of “old TV jail” to provide them with a TV upgrade. You can see some posts from the clever campaign on Hisense’s Instagram page with the hashtag #upgradeseason.
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