Hisense, provider of high-performance televisions and appliances, has announced a partnership with Nationwide Marketing Group, a national buying, marketing and business support organization—and organizers of the 2021 Nationwide Primetime Expo.
The partnership marks Hisense’s growing efforts to build relationships with independent retailers, helping the brand continue its rapid growth. In 2020, Hisense had the largest increase in LCD TV market share in North America, and were also in the top five TV brands and the fastest growing among the top five TV brands by units in North America. With Hisense’s new 2021 TV lineup delivering even more premium options to viewers, new business relationships will not only support further growth but also help Hisense continue to stand out in an ever changing market.
“As Hisense’s product lineup continues to grow, it’s important that we find the most effective avenues for growing our retail partnerships as well,” says David Gold, president at Hisense USA.
“As the leading organization across a variety of retailers, dealers and installers, Nationwide’s network and support will be a key component of our growth and success. We’re excited for the opportunity to work with new retail partners, and make our premium products more widely available to consumers.”
With more than 5,000 members operating approximately 14,000 storefronts, Nationwide Marketing Group has the ability to connect Hisense to thousands of independent dealers and retailers across the country. As Hisense continues to grow rapidly in the U.S. market, this partnership will play a major role in helping the brand continue to get new premium products into the hands of more customers while also offering retailers the opportunity to showcase the latest innovations in display and TV technology.
“We are excited to add Hisense and its strong product portfolio to the mix for our members,” comments Tom Hickman, president and chief member advocate, Nationwide.
“As supply chain constraints continue to impact our retailers’ ability to access product, it’s critical that we nurture relationships with those partners who are committed to supporting the independent channel. Hisense has shown that level of commitment, and we’re excited for our members to meet the team and get hands on with their products at PrimeTime in Nashville.”
Although this partnership is currently limited to home entertainment, Hickman says the group looks forward to expanding into additional product categories with Hisense in the near future.
Hisense will be at the Nationwide Primetime Expo, which takes place on August 15 to 18, to showcase its latest display offerings. Among the highlights of its booth (#1754) according to the company, will be its new 100-inch L9G Laser TV.
More news from Hisense: Hisense 2021 TVs Include Dual-Cell, Dolby Vision and 8K Models
