DISH Media, an impression-based TV advertising platform, has announced an exclusive partnership with Philo, the television streaming service.
Through this collaboration, DISH Media expands its addressable footprint, offering advertisers access to Philo’s inventory. This partnership marks the first time that advertisers will have an external reach beyond DISH TV and SLING TV inventory through DISH Media buys, tapping into new, incremental audiences.
“We are particularly proud to be the partner of choice for Philo. It serves as a testament to the strength of our relationships, our leadership in innovation and the power of our monetization engine,” says David Antonelli, vice president, media sales, DISH Media. “Our willingness to drive mutually beneficial partnerships in an increasingly fragmented landscape has allowed us to now scale our addressable footprint by more than 1 million households, offering advertisers the opportunity to connect with Philo’s diverse and engaged audience.”
Philo’s entertainment and lifestyle focused programming package features 70-plus premium channels. Advertisers can tap into a diverse range of programming, including reality shows, sitcoms, lifestyle programs, classics, and content for kids. Additionally, Philo’s audience overlaps with DISH Media’s audience by less than 3%, ensuring advertisers can effectively reach a distinct set of viewers.
Philo’s audience presents a compelling demographic profile, with a significant 51% falling within the crucial age range of 18-44, emphasizing the opportunity for DISH Media advertisers to target this key and influential demo. Additionally, the Philo audience showcases a gender-balanced viewership with 54% identifying as female and 46% as male.
