The Digital Entertainment Group’s (DEG) D2C Alliance Steering Committee, has released a list of industry terminology endorsed by its members to help standardize communication about the various digital streaming models and services and to align the messaging regarding their features and benefits.
The Alliance-adopted terminology ̶ which spans linear, transactional and subscription businesses ̶ is a first step in proactively addressing key issues related to helping these digital businesses realize their full potential.
“Establishing accepted industry terminology is an important early step in both industry relations and consumer outreach,” says Amy Jo Smith, president and CEO, DEG.
“This is an important milestone for the D2C Alliance as it moves forward with a strong base of support across platforms and services, device makers and content owners and distributors.”
DEG’s D2C Alliance is focused on identifying the issues pertaining to both SVOD and AVOD services, including (but not limited to) definitions and standards; uniform messaging; activation and adoption; research and data analytics; consumer consumption patterns; improved quality of service; and generating greater overall awareness about the direct-to-consumer experience.
To this end, the Alliance also recently activated two new committees: TV & Connected Devices and DTC Targeted Services.
The members of the TV & Connected Devices committee include Amazon, Google, LG Electronics, Microsoft, Samsung, Sony Electronics, TiVo, Verizon and Xfinity. The TV & Connected Devices committee seeks open communication with platforms and services as a way to improve the overall consumer streaming experience.
The DTC Targeted Services committee is comprised of specialized content companies like A+E Networks, AMC Networks, BBC Studios, FilmRise, National Geographic, The Great Courses, PBS Distribution and ScreenHits TV. The goal of the DTC Targeted Services committee is to ensure that the perspective of specialized services is represented in the key industry issues outlined above.
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