Theory Audio Design announces the first seven products are now available for pre-order. Founded by Paul Hales, 30-year loudspeaker engineer, AV industry veteran, and owner of audio manufacturer Pro Audio Technology (PRO), Theory products marry PRO’s acoustic performance and professional features with contemporary design at a much lower cost.

Speaker models in the Theory lineup consist of three soundbars (sb65, sb75, and sb85) designed to match with 65-inch, 75-inch and 85-inch fl at panel TVs, an all-purpose on-wall loudspeaker model (sb-25) with dual 5.5-inch carbon fiber woofers, as well as two subwoofers (sub12 and sub15) with 12-inch and 15-inch drivers.

At the core of all Theory systems lies a nine-channel Amplified Loudspeaker Controller (ALC-1809). With 1,800 watts per system and 96 kHz/32-bit digital signal processing, the ALC-1809 combines the functionality of five products in one; A multichannel DSP processor, high-power multichannel home theater and distributed audio amplifi er, multichannel mixing amplifier, multichannel bass manager, and high-resolution loudspeaker processor, all of which fits into a single 1U unit.

Full surround systems up to 7.2 or 5.2.2 can be put together with a nine-channel Amplified Loudspeaker Controller for under $10,000. Theory products will be available in October but are available now for pre-order. CEDIA Expo attendees that sign up to be an authorized dealer during the show will also benefit from special at-show pricing. A selection of Theory products will be on display, and attendees are encouraged to experience the 5.2.2 Dolby Atmos system demo consisting of a Theory sb75 75-inch soundbar, four sb25 multipurpose surround speakers, and two sub15 15-inch subwoofers, all driven by Theory’s ALC-1809 Loudspeaker Controller.