One Firefly, a digital marketing agency that caters to technology professionals in the residential and commercial custom integration markets, has announced that industry veteran Alan Banta has been named account executive of One Firefly’s West Coast territory.
A long-time industry expert, Alan Banta has worked in the custom integration space for over two decades and brings a wealth of experience and enthusiasm to this role that will help propel One Firefly’s growth and success as the industry’s leading marketing agency.
Banta has held executive positions in construction management, specialty retail, custom integration and specialty trade education. He also spent two years working with Nortek Control as a regional sales manager and just under 10 years working with Control4 as regional sales manager during which he received the Employee Excellence Award for Outstanding Contribution in Sales.
“Alan’s experience working with technology integrators and major brands like Control4 and Nortek Control make him a terrific fit for this role as our West Coast Account Executive. We are excited he chose to join our team to help us better support our clients and our industry,” remarks Ron Callis, CEO of One Firefly.
As West Coast Account Executive, Alan Banta will be responsible for helping technology integrators develop new business strategies, locate and secure desired markets and grow annual revenue through personalized marketing services. The company states that Banta is excited to join the One Firefly team to help continue its growth and witness the success that marketing brings to technology integration firms and manufacturers throughout the nation and beyond.