Kaleidescape announced that Craig Sholder has joined the company as chief revenue officer responsible for worldwide sales and customer support.
“Craig brings more than 25 years of experience scaling and transforming entertainment technology businesses globally,” says Tayloe Stansbury, CEO, Kaleidescape. “Craig arrives at a critical time for Kaleidescape as we look to strengthening long-term customer, dealer, and integrator relationships that will lead to increased customer and revenue growth.”
Sholder’s role will be to leverage his experience as a sales and business development leader that prepared and executed strategic plans, and collaborated with cross-functional teams, partners, dealers and representative firms.
“I’ve always admired Kaleidescape’s innovation and product offerings and its ability to deliver a state-of-the-art cinema experience to a private cinema environment,” explains Sholder. “As a home theater enthusiast with a passion for movies and creative digital content, I am excited to work with Kaleidescape’s very talented team in helping others discover and enjoy these products.”
Prior to Kaleidescape, Sholder was CEO and strategic advisor at WiVu, where he helped increase revenue by partnering with hospitality venues and driving new customer engagement with the web-based software platform. As vice president of business development at Transformation Entertainment Group, he started a profitable media, entertainment and technology distribution business.
In addition, Sholder served more than two decades at Christie Digital Systems U.S.A. on its executive leadership team. He was a driving force behind Christie’s growth as a solutions provider of digital display technologies, with annual sales surging from several hundred million to nearly $1 billion dollars.
As executive vice president of business development and corporate strategy at Christie Digital Systems, he identified market opportunities, managed and completed multiple acquisitions, mergers and divestitures, and led the incubation and launch of new business models and products. As vice president of the entertainment solutions business, he managed a high-performance sales organization, created strategic partnerships with major Hollywood studios, movie theaters, and technology providers, and played a critical role in developing the business model and financial solution that drove the wide scale industry adoption of digital cinema projection.
Sholder has served on several boards of directors and earned a BA in political science with a specialization in business administration from the University of California, Los Angeles.