In a move that is not surprising, the IFA Global Markets will delayed for this year. Organizers state the event will be held again in 2021. Plans to reunite manufacturers, distributors and retailers at the major sourcing platform for Consumer and Home Electronics this year in Berlin as part of the IFA 2020 Special Edition proved to be impossible for companies from Asian markets.
“Through discussions with our partners we learned that the demand for participating in a real physical trade show this year remains strong”, explained Jens Heithecker, executive director, IFA.
“However, persistent travel restrictions prevent Asian companies from joining the live event in Berlin. Under these circumstances, many had to postpone their participation in IFA Global Markets to next year.” Pan-Asian suppliers within the consumer and home electronics industry account for a major part of IFA Global Markets exhibitors.
All companies which planned to participate in the IFA 2020 Special Edition but cannot join now may present their brands, products and innovations digitally as part of the IFA Virtual Market Place. For those companies which still plan to participate in 2020, the IFA team offers alternative solutions to ensure a successful and effective presentation.
“The decision to postpone this event section of IFA 2020 Special Edition to 2021 was not an easy one for us”, adds Heithecker.
“Especially since almost 600 companies were eager to present themselves in Berlin this year. Yet we have to accept that, with ongoing travel restrictions, for many of our partners it is simply impossible to plan and prepare for this year’s IFA Global Markets.”
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