Metra Home Theater Group (MHTG), has announced that Elite 3 Pro will be its new representative firm for Texas, Arkansas, Oklahoma, and Louisiana.

The manufacturer’s representative will support Metra’s Ethereal, Velox and Spyclops products for commercial and residential integrators. According to Elite 3 Pro, formerly known as Elite Marketing, the firm was “created out of necessity to meet the increasing demands to support the ever-changing technology landscape and the purveyors that support them.”

Part of their mission is to become the “resident expert” for the brands they represent, allowing them to provide customer service and support for their technology partners. 

This new partnership will provide connections to grow MHTG’s existing network and generate new clientele, plus add to MHTG’s existing team of talented field representatives in the region.

“Our Ethereal, Velox, and Spyclops product lines will work well for their AV division and give their customers access to award-winning technology that will save time in the field,” says Jessy Crabb, general manager for MHTG.

“We look forward to a great long-term relationship with Elite 3 Pro and providing more support for customers in the midsouth region.”

Elite 3 Pro is a Texas-based, manufacturers’ rep agency responsible for managing the TOLA region in the custom integration space.

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