DSI, the Iowa based distributor, has rebranded to reflect the evolution of its business. Once known as a consumer electronics and satellite video hardware distributor, the company has expanded and diversified its business portfolio, primarily with partner AT&T.
Formerly known in the industry as DSI Distributing or DSI Systems, they are now simply DSI.
DSI is partnered with AT&T in the company’s broadband, mobility, and video product lines to offer training and sales support nationally. Other partners include Viasat, Vivint, NRG, and Genie Energy, to name a few. DSI also owns SARA Plus, their proprietary order entry, reporting, and business management software, developed for AT&T and Viasat indirect dealers.
DSI is also partnered with AT&T in their commercial B2B space, Lodging and Institution business, and Multi-Dwelling Unit sector, providing assistance in video, broadband, mobility, and other AT&T products.
“As we have changed, so has our look and story based on everything we are doing today,” says Doug Robison, president and CEO of DSI.
“Although we have been in business for 35 years primarily as a satellite and CE wholesale distributor, today we are so much more than that. Our services include training, sales management and execution, marketing, engineering, and logistics capabilities, along with our software platform, SARA Plus, which is highly utilized in the indirect dealer space for AT&T and Viasat retailers.”
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