Dirac has announced the appointment of Wade Giles as vice president, Americas, overseeing all sales and business development efforts in North America.
The announcement follows an executive team realignment that appointed a new CEO and chief product officer, and comes on the heels of a successful 2020 that realized significant sales growth through a range of new partnerships and customer acquisitions.
Giles brings more than 25 years of semiconductor industry experience to his new role, which includes the further expansion of Dirac software into chipsets and consumer devices. His extensive track record and sterling reputation among semiconductor companies position Giles perfectly to drive sales in the United States and neighboring countries. Giles will report directly to Dirac Chief Sales Officer Mats Oberg.
“We’ve recently had significant success working with semiconductor companies to incorporate Dirac software directly onto their chipsets, providing us with a new sales channel that enables manufacturers to more efficiently integrate Dirac in their consumer products,” states Oberg.
“Wade’s deep experience in this industry will accelerate our market growth, while simultaneously enabling us to develop relationships with product designers and manufacturers that are increasingly prioritizing audio quality as a core differentiator. We look forward to Wade joining our team and spearheading our business growth in the Americas.”
Prior to joining Dirac, Wade Giles was senior director of business development for audio platform developer DSP Concepts, where he was responsible for building commercial and partner relationships with semiconductor manufacturers. Before that he was head of sales, North America at Knowles Intelligent Audio, a provider of audio solutions to the mobile, hearing health and IoT markets. From 2011 to 2017, Giles was VP of Business Operations & Development at the Global Semiconductor Alliance, an international trade organization representing more than 400 member companies.