Adding to the momentum created by the CES 2020 launch of its headphone app and the completion of a new $6-million investment round, the Swedish sound company Dirac has announced that Agilent veteran Mats Oberg has joined the company.
Oberg will serve as Dirac’s chief sales officer, and he will report to Dirac CEO Mathias Johansson.
“I welcome Mats to Dirac, where I am confident his extensive sales experience across a broad range of industries is going to make an immediate and positive impact,” says Johansson
“He brings a wealth of experience from outside the audio industry, having held several senior sales and management positions within Agilent and at smaller, innovative tech companies. His leadership, customer focus and demonstrated track record of success make him the ideal addition to our global leadership team.”
Oberg comes to Dirac from Waystream AB, a provider of advanced digital infrastructure components and services, where he served as CEO since 2017. Before this he served as Managing Director at Sabre Corporation, a leading technology solutions provider offering a broad range of data-driven business intelligence, mobile, distribution and SaaS solutions. From 2000 to 2016, Oberg was at Agilent Technologies, the global market leader in analytical solutions for the biotech, chemical and pharma-industries, where he served in various managerial roles.
“I am excited to join Dirac at this very important inflection point in the company’s journey,” adds Oberg.
“Dirac’s solutions are unlocking the full richness of audio and, in doing so, they are transforming the way consumers experience sound at home, in the car, or on their mobile devices. I look forward to building on what this great group of customer-focused sales professionals has already achieved.”
Dirac’s suite of audio optimization solutions is currently used by technology companies in the mobile, automotive, headphone and home theater markets such as Xiaomi, OPPO, OnePlus, Rolls-Royce, Bentley, Volvo, RHA, Harman, NAD Electronics, StormAudio, Datasat, Pioneer, and many more.
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