Independent N.Y.-based manufacturer sales representative firm Digital Sales Group Metro—led by principal David Silkin—has announced the hiring of Joanna Mikucki as the company’s VP of business development, Danika Dalton for VP of sales, and the promotion of Josh Silkin to VP of marketing. These new positions are representative of the firm’s expansion and strategy to help dealers grow their business.
Tapping her experience in project management in the Pro AV world, as VP of business development, Joanna Mikucki will focus on developing relationships with developers, builders, project managers, designers, and decorators — providing education on how the product lines bring value to their projects — and connecting them with sales & installation companies best suited for their jobs. Email Joanna at [email protected]
“Bringing in quality jobs work for our dealers has been an initiative of mine for several years now,” says David Silkin.
“We have several large-scale projects in process and anticipate additional considerable projects going forward.”
Former TruAudio regional sales manager Danika Dalton has been hired for the position of VP of Sales.
“Danika had been our rep for the past four years and we couldn’t have asked for a better partner,” comments David.
“She very quickly became one of our dealer’s favorites and together we grew this territory double digits. Danika has become an important part of the DSG Metro family and with the blessing of our friends at TruAudio.” Email Danika at [email protected]
Since the age of 12, Josh Silkin has been learning the business from the ground-up with various roles across the rep firm and sister company DSG Distribution. Now in his 20s, and recently promoted from merchandising manager to VP of marketing, Josh is leveraging this experience and college degree to apply key marketing support. This includes creating a new DSG Metro website (plus those of dealers and vendors), content for social media platforms and dealer brochures, and managing CRM.
“Josh went to state college in Oneonta, N.Y. and still worked for us during school breaks. While I never pushed him towards making this his career, I could not be happier that he did,” adds David.