THE rAVe Agency, a full-service creative agency serving the AV, UCC and digital signage industries, announces it has been selected by CEDIA Expo as its agency of record. THE rAVe Agency will be responsible for elevating CEDIA Expo through developing and executing strategic and integrated public relations, social media marketing and live-event production.
CEDIA Expo 2022 will take place at the Kay Bailey Hutchison Convention Center in Dallas, Texas, Sept. 29 – Oct. 1 and include a vibrant array of aptitudes and new, compelling opportunities. Registration for the event recently opened (click here to register).
THE rAVe Agency has created effective campaigns for industry-leading brands, such as Samsung, LG, Barco, Epson, Sony and others, to launch innovative and unique in-person or online events, the company notes. It plans to deliver a combination of live trade-show coverage with rAVe [NOW], the introduction of social influencers through rAVe [CREATE] and expanded media outreach through rAVe [STORYTELLING] for the CEDIA Expo event.
“As the largest North American event for the residential technology channel, CEDIA Expo is committed to amplifying the powerful impact of home technology through exhibitor activations, educational opportunities and peer-to-peer connections,” says Jason McGraw, CTS, group vice president for CEDIA Expo and KBIS, Emerald.
“We are thrilled to have THE rAVe Agency as our partner as we work together to achieve this goal. THE rAVe Agency is recognized as a leader in innovation and creativity through engaging marketing and communications campaigns. With THE rAVe Agency, we look forward to introducing new, vibrant ideas to elevate our brand and relationships with technology integrators, designers and construction professionals.”
The agency was originally founded in 1998 by Gary Kayye as Kayye Consulting. THE rAVe Agency’s team will be led by industry professionals Emily Dean, Morgan Lawrence and Katie Leiser, bringing a diverse background in earned media, thought leadership, creative strategy and social media.
“We are excited to expand our relationship with CEDIA Expo,” says Kayye, co-founder and director of THE rAVe Agency. “We have a long-standing relationship with CEDIA Expo through our unique live event and trade show coverage with rAVe [NOW]. Now, THE rAVe Agency will bring a vibrant array of new talents to this year’s event. We are energized to introduce new initiatives and opportunities to create the most captivating event for the residential technology industry. We can assure you, CEDIA Expo 2022 is going to be a must-see event!”