On the heels of a Series B funding announcement with participation from Resideo and continued momentum in the consumer and builder channels, Brilliant has announced the addition of Reza Raji to its leadership team as Chief Business Development Officer.
In his role, Reza Reza, formerly of Xenio Systems and iControl, will be tasked with building out the company’s business strategy and relationships with security and home automation vendors.
“I’ve known and respected Reza for many years,” shares Aaron Emigh, co-founder and CEO of Brilliant.
“He’s a true pioneer in the industry, with a stellar track record of foreseeing trends and building industry-wide coalitions. As Brilliant enters the next phase of our growth, I’m thrilled to work with Reza to achieve leadership positions in new markets.”
A veteran technology executive with a proven track record, Reza has led many successful companies including Xenio Systems, his most recent role as CEO; preceded by iControl Networks, where he oversaw the most widely deployed security and connected home platform in the industry used by ADT, Comcast, Time Warner, and many others, as CEO & Chairman; and Echelon, where he pioneered and drove the company’s initial internet (IoT) strategy as senior director of business development.
“At iControl we enabled service providers to deliver true mass-market home security and automation to tens of millions of homes,” states Reza Raji.
“Brilliant’s unifying, elegant user experience and vast ecosystem support offers a new inflection point and a huge opportunity to deliver a brand new connected home and security experience in today’s crowded and disjointed market. I’m very excited to be joining the stellar Brilliant team to help scale the business.”