• CEPro_logo_blue-new
  • TOPICS
      • News
        • People & Places
        • Product Briefs
      • Projects
      • Events
      • Control
        • Central Vac
        • Energy/Power
        • HVAC/IAQ
        • Interfaces/Devices
        • Lighting
        • Motorized Shades
        • Whole House Systems
      • Audio/Video
        • Audio/Video
        • AV Accessories
        • AV Racks
        • Cabling
        • Displays
        • Furniture
        • Headphones
        • Home Theater
        • Media
        • Mounts/Lifts
        • Multiroom AV
        • Projectors/Screens
        • Speakers/Subwoofers
        • Wireless AV
      • Security
        • Access Control
        • Alarms/Sensors
        • Services/Platforms
        • Surveillance/Cameras
      • Business Support
        • Associations/Buying Groups
        • Cell Phone Boosters
        • Distributors/Reps
        • Operations
        • Recurring Revenue
        • Research
        • Sales/Marketing
        • Software Services
        • Tools/Testers
      • Networking
        • Cellular
        • Devices/Equipment
        • Wireless
        • Wired/Installation
      • Markets
        • Builders
        • Commercial
        • Design
        • Europe
        • Outdoors
        • Resimercial
        • Wellness
      • CE Pro Hub Pages
        • Bose
        • Savant
        • Inside Sound United
  • PRODUCTS
  • RESOURCES
    • Reports/Downloads
    • Buyer’s Guide
    • Webcasts
    • Podcasts
    • Integrator Jobs
    • Digital Edition
    • CE Pro-iQ
  • SUBSCRIBE
    • CEDIA SHOW UPDATES
    • CEPRO PRINT EDITION
    • CEPRO DIGITAL EDITION
    • CEPRO NEWSLETTERS
  • DISCOVER
    • CEDIA Expo
      • September 29 – October 1
        Dallas, TX
      • VISIT SITE
    • KBIS
      • February 8 – 10
        Orlando, FL
      • VISIT SITE
    • Total Tech Summit
      • October 26 – 28
        Orlando, FL
      • VISIT SITE
    • Commercial Integrator
      • VISIT SITE
    • Security Sales
      • VISIT SITE
    • Tech Decisions
      • VISIT SITE
    • Campus Safety
      • VISIT SITE
    • Design Well
      • VISIT SITE
    • KBB Online
      • VISIT SITE
    • AV-iQ
      • VISIT SITE
    • CE Pro-iQ
      • VISIT SITE
  • Search
  • TOPICS
    • News
      • People & Places
      • Product Briefs
    • Projects
    • Events
    • Control
      • Central Vac
      • Energy/Power
      • HVAC/IAQ
      • Interfaces/Devices
      • Lighting
      • Motorized Shades
      • Whole House Systems
    • Audio/Video
      • Audio/Video
      • AV Accessories
      • AV Racks
      • Cabling
      • Displays
      • Furniture
      • Headphones
      • Home Theater
      • Media
      • Mounts/Lifts
      • Multiroom AV
      • Projectors/Screens
      • Speakers/Subwoofers
      • Wireless AV
    • Security
      • Access Control
      • Alarms/Sensors
      • Services/Platforms
      • Surveillance/Cameras
    • Business Support
      • Associations/Buying Groups
      • Cell Phone Boosters
      • Distributors/Reps
      • Operations
      • Recurring Revenue
      • Research
      • Sales/Marketing
      • Software Services
      • Tools/Testers
    • Networking
      • Cellular
      • Devices/Equipment
      • Wireless
      • Wired/Installation
    • Markets
      • Builders
      • Commercial
      • Design
      • Europe
      • Outdoors
      • Resimercial
      • Wellness
    • CE Pro Hub Pages
      • Savant
      • Bose
      • Inside Sound United
  • PRODUCTS
  • RESOURCES
    • Reports/Downloads
    • Buyer’s Guide
    • Webcasts
    • Podcasts
    • Integrator Jobs
    • Digital Edition
    • CE Pro-IQ
  • SUBSCRIBE
    • CEPRO PRINT EDITION
    • CEPRO DIGITAL EDITION
    • CEPRO NEWSLETTERS
    • CEDIA SHOW UPDATES
  • DISCOVER
    • Cedia Expo
      VISIT SITE
    • Commercial Integrator
      VISIT SITE
    • Security Sales
      VISIT SITE
    • Tech Decisions
      VISIT SITE
    • Campus Safety
      VISIT SITE
    • Design Well
      VISIT SITE
    • Total Tech Summit
      VISIT SITE
    • KBB Online
      VISIT SITE
    • AV-iQ
    • CE Pro-iQ
M
POPULAR SEARCHES
News
Projects
Control
Audio Video
Security
Business Support
Markets
SUBSCRIBE CEDIA EXPO CEPro-iQ
Audio/Video | CEDIA Expo | Displays | Events | Home Theater | News | Videos
September 26, 2019

TechTalk: Samsung Says Now’s the Time to Sell 8K TVs

Though the 8K ecosystem is still maturing, Samsung showed a lineup of 55- to 98-inch 8K TVs at CEDIA Expo 2019 and touted top features, room design, gaming consumers among many compelling factors. Watch the entire TechTalk.
Arlen Schweiger  

Samsung's Scott Cohen addresses wider 8K TV rollout and integrator support during the “8K TVs, 5-Star Support: Hitting Higher Margins and Repeat Sales with the Right Products and Right Resources” at CEDIA Expo 2019.

Article:
Audio/Video | CEDIA Expo | Displays | Events | Home Theater | News | Videos
September 26, 2019

TechTalk: Samsung Says Now’s the Time to Sell 8K TVs

The push for 8K displays might still be in the early adopter phase, but if CEDIA Expo 2019 is any indication the major manufacturers are doing their part to give integrators plenty of support to stay ahead of the curve.

Samsung, for one, has been a key member of the 8K Association, whose mission is to promote 8K TVs and content and educate both the pro channel and consumers about the 8K ecosystem. The company showcased its lineup of Q900 QLED technology 8K sets in its booth at the Colorado Convention Center, as well as The Wall Luxury microLED premium display offering that delivers up to 8K resolution.

Scott Cohen, senior manager for home entertainment training, Samsung, detailed why now is the right time for the custom channel to sell the benefits of 8K during the TechTalk “8K TVs, 5-Star Support: Hitting Higher Margins and Repeat Sales with the Right Products and Right Resources” at CEDIA Expo 2019.

“Samsung is known to come out with firsts. We’re first to a lot of different technologies that are out there, and we’re first and early on with 8K,” Cohen says.

TV Sizes Get Bigger While Seating Distance Stays Put

But he notes that it’s not really an early launch of 8K TVs anymore, it’s a full-on lineup that gives integrators 55-, 65-, 75-, 82- and 98-inch sizes to work with. That’s only part of the story for the influx of 8K TVs the channel is now seeing from Samsung and others.

CE Pro 2022 Product Guide

CE Pro's 2022 Product Guide showcases some of the latest and innovative solutions from manufacturers serving the custom electronics industry in a cross-section of categories.

Download the guide now!

“The main reason is that TV sizes have gotten bigger and bigger over time,” he says. “For a long time before flat panels started, 32-, 36-inch TVs were considered big and we used to run at a much lower resolution, but as flat panels started to evolve with 42- and 50-inch plasma, originally, we didn’t have enough resolution, so we needed to go up to 1080p.”

That was fine as 55-inch sets became the sweet spot, but now that 65 inches and larger are proliferating, “It just started to look soft,” Cohen says of the larger-screen images.

“Although customers are choosing bigger screen sizes, they are not moving their seats back due to the constraints of the home, design, etc.”

Scott Cohen, Samsung Electronics

With 8K delivering 16x as many pixels as 1080p and 4x more than 4K resolution, as the industry moves even toward 75-inch TVs and beyond becoming commonplace image clarity will not be an issue.

And that’s important because, as Cohen notes, “The other thing that we’ve learned from the industry is that although customers are choosing bigger screen sizes, they are not moving their seats back due to the constraints of the home, design, etc. So they’re basically replacing the TV and sitting closer to a much larger screen – at some point you’ll be too close and you’ll see the pixels.

“This is why you need to shrink pixels and the way you shrink pixels is by adding resolution. So with the trend of going bigger at 75 inches and up, the time for 8K is now.”

Catering to Gaming Crowd, Custom Channel

Cohen anticipates the increasing demand for 8K TVs will concurrently lead to more content creation, as happened with 4K’s rollout. Movie production, as well as sports, are already utilizing 8K cameras, plus Cohen expects the video gaming industry – an important consumer segment for high-resolution TV that “we watch very closely,” Cohen notes – to transition toward 8K next year.

In the meantime, Samsung’s 8K TVs offer the best specs and processing from the company. For the gamers, Cohen notes, Samsung even includes an auto game mode whose features include reduced lag time by shortening the signal path to the TV, and contrast enhancement to ensure all the microdetails during gameplay stand out (and give an advantage to gamers using Samsung 8K TV vs. those using other sets).


Related: Integrator Sells 14 Samsung 8K TVs in 3-Hour Private Event

In the session, Cohen also highlighted how Samsung is aiding integrators with its 5-Star Solutions program, which it introduced at CEDIA Expo 2017 and has continued building as it bolsters commitment to the channel.

Integrators can use the program portal to sign up and access benefits such as a tech support hotline, CAD drawings, IP controls and more.

“It’s really a one-stop-shop for an installer or integrator to go and get all the information they want … really Samsung in the last few years at CEDIA has been growing our booth and growing our business,” Cohen says, “and the reason it’s been growing is because we’ve made such a commitment to this channel.”

ABOUT THE AUTHOR

Follow
Arlen Schweiger:
Arlen Schweiger is executive editor of CE Pro and former managing editor of sister publications Commercial Integrator and Security Sales & Integration. Arlen contributes installation features, business profiles, manufacturer news and product reviews.
View Arlen Schweiger's complete profile

ARTICLE TOPICS

Audio/Video • CEDIA Expo • Displays • Events • Home Theater • News • Videos

ARTICLE TAGS

8K • 8K Association • Samsung

SHARE

Share On Facebook
Share On Twitter
Share On Linkedin
Share On Whatsapp
Share Via Email
Copy URL
← Previous Article Next Article →
Article Audio/VideoCommercialControlDesignEventsISELightingMarketsOutdoorsPress ReleasesProductsResimercialWellnessWhole-House Systems

KSCAPE RAIL Lighting/Audio Solution to Debut at ISE 2023

KSCAPE notes that its new model of RAIL integrates Casambi for the ultimate ‘plug-and-play’ light audio system solution.
Article Business SupportNewsSoftware/Services

Portal API Integrates with iPoint

Portal.io opens its API to other business management software solutions, and announces its first integration is with iPoint.
Article Audio/VideoCommercialControlDesignEventsISELightingMarketsOutdoorsPress ReleasesProductsResimercialWellnessWhole-House Systems

KSCAPE RAIL Lighting/Audio Solution to Debut at ISE 2023

KSCAPE notes that its new model of RAIL integrates Casambi for the ultimate ‘plug-and-play’ light audio system solution.
Article Audio/VideoDesignLightingMotorized ShadesProjectors/ScreensSpeakers/Subwoofers

Technology Has Become an Interior Design Statement All Its Own

From LED light fixtures to loudspeakers to shades, access control and keypads, to solutions used as ways to conceal technology, design was on everyone’s minds at the recent CEDIA Expo in Dallas.

SHOW NEWSLETTER

Sign Up

CE Pro

Subscribe Sign Up

Content Types

News
Products
Projects
Companies
Downloads
Webcasts
Podcasts
Events

Specials

IntegratorJobs
CEDIA EXPO
CE Pro 100
CE Pro Summit
Awards Programs

Company Info

About
Contact Us
Customer Service
Media Solutions & Advertising

Subscribe

Magazine
Newsletters
Digital Edition

Connect

Twitter
Facebook
LinkedIn
YouTube
RSS Feed

Categories

AUDIO/VIDEO
AV Accessories
AV Racks
Amplifiers/Receivers
Cabling
Displays
Furniture
Mounts/Lifts
Multiroom AV
Projector Screens
Speakers/Subwoofers
Wireless AV
CONTROL
Central Vac
Energy/Power
Interfaces/Devices
HVAC/IAQ
Lighting
Motorized Shades
Whole-House Systems
NETWORKING
Cellular
Devices/Equipment
Wireless
Wiring/Installation
SECURITY
Access Control
Alarms/Sensors
Services/Platforms
Surveillance Cameras
BUSINESS SUPPORT
Associations/Buying Groups
Distributors/Reps
Operations
Recurring Revenue
Research
Sales/Marketing
Software/Services
Tools/Testers
MARKETS
Builders
Commercial
Design
Europe
Outdoors
Wellness
FOLLOW US ON
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow

© 2023 Emerald X, LLC. All Rights Reserved.

  • ABOUT
  • CAREERS
  • TERMS OF USE
  • PRIVACY POLICY