Stampede Europe Acquires Global Distributor Just Lamps

The deal expands Stampede’s global reach and provides Just Lamps with new product categories to sell through its reseller network.


Stampede has announced that its European subsidiary Stampede Europe has acquired Just Lamps, a global specialist distributor for projector lamps. Affiliated brand Diamond Lamps is also included in the deal.

“This acquisition should serve as a model for the entire 21st century Pro AV industry,” says Stampede CEO Mark Wilkins. “It brings together two companies that possess market leadership, proven business models, subject matter expertise, and well-built sales and marketing infrastructures and combines them into one new global powerhouse that will immediately impact the way manufacturers go to market.”

Stampede is now the only pro AV specialist to offer distribution in the U.S., Canada, Latin America, Europe, Asia and Australia.

According to Stampede president & COO Kevin Kelly and Just Lamps managing director Dave Bethell, the acquisition meets the strategic growth objectives of both companies. 

“[The acquisition] provides Stampede’s North American resellers with immediate access to the world’s best assortment of replacement projector lamps,” says Bethell. “Our team of lamp experts will now become part of the Stampede sales team and be able to support their projector lamp sales and support efforts. This acquisition really does transform the global distribution of pro AV products, creating amazing new opportunities for both companies, their partners, and their resellers.”

The timing of the acquisition couldn’t come at a better time, says Bethell. “Both Just Lamps and Diamond Lamps are strong companies enjoying a strong year of sales. However, we all know there is limited scope for dramatic growth in our market without significant diversification. The acquisition by Stampede provides us with the diversification we need to achieve our future growth objectives.”

The acquisition is the latest in a series of strategic moves Stampede has made to strengthen its position in the market. In February 2016 Stampede expanded into the European market with the launch of Stampede Europe. In 2015, the company created a new business category, Drone Video Systems, for pro AV resellers. 

 In February of this year the company announced its expansion into the European market with the launch of Stampede Europe. Last year the company succeeded in making drones and Drone Video Systems profitable new business categories for ProAV resellers.  Previously, Stampede played a pivotal role in establishing and developing low cost video conferencing, unified communications, and drone video systems as sustainable revenue generating product categories. 

“Stampede has always been, and will always be, focused on identifying and harvesting new business opportunities that increase the value our resellers bring to their customers,” Kelly said. “The global landscape of technology in all of the vertical markets we serve will continue to expand, requiring that traditional categories and new technological breakthroughs be combined into integrated systems that meet the ever changing needs of customers. Our commitment is to always be there first, ahead of the herd, with the right solution that customers need.”

Just Lamps will continue to operate as it has from its current UK headquarters in Thatcham. All Just Lamps senior management, including Bethell, will continue to work for the company.

“For our customers, it is very much business as usual,” says Bethell. “We will continue to sell replacement projector lamps under the Just Lamps name. Over time, new Stampede products will be added to our offerings, which are certain to delight our customers who are always looking to build their revenue base.”