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Sony Reveals Prices, Availability for New Master Series TVs

Sony’s new Master Series A9F and Z9F TVs with HDMI eARC and Netflix video optimization, have a starting price of $4,500.

Sony Reveals Prices, Availability for  New Master Series TVs

With 3 HDR

Sony's much-ballyhooed Bravia Master Series OLED and LCD displays, to be demonstrated at CEDIA Expo 2018 next week, now have starting prices and ship dates.

Announced in July, the new Android-powered TVs include the A9F OLED series and Z9F LCDs. They feature several “firsts” for Sony and the industry, including HDMI eARC, the technology that enables pass-through of high-resolution soundtracks over a single HDMI cable.

RELATED: Sony Plans ‘Big Projector Launch’ at CEDIA

These displays are the first to feature a Netflix Calibrated Mode that optimizes video quality for Netflix content. They also offer three different HDR options — HDR 10, Hybrid Log Gamma and Dolby Vision.

A9F OLED Prices

Sony MASTER Series XBR-55 A9F 55” class (54.6” diag) 4K HDR TV, $4,499.99 MSRP
Sony MASTER Series XBR-65 A9F 65” class (64.5” diag) 4K HDR TV, $5,499.99 MSRP

Z9F LED Prices

Sony MASTER Series XBR-65 Z9F 65” class (64.5” diag) 4K HDR TV, $4,499.99 MSRP
Sony MASTER Series XBR-75 Z9F 75” class (74.5” diag) 4K HDR TV, $6,999.99 MSRP


Sony says these models are “available for pre-sale now” at Best Buy and Amazon (A9F and Z9F) but the links provided do not show pricing, nor a way to pre-order the TVs at this time.

Follow CE Pro's coverage of CEDIA Expo 2018.

About the Author

Julie Jacobson
Julie Jacobson:

Julie Jacobson is founding editor of CE Pro, the leading media brand for the home-technology channel. She has covered the smart-home industry since 1994, long before there was much of an Internet, let alone an Internet of things. Currently she studies, speaks, writes and rabble-rouses in the areas of home automation, security, networked A/V, wellness-related technology, biophilic design, and the business of home technology. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, and earned an MBA from the University of Texas at Austin. She is a recipient of the annual CTA TechHome Leadership Award, and a CEDIA Fellows honoree. A washed-up Ultimate Frisbee player, Julie currently resides in San Antonio, Texas and sometimes St. Paul, Minn. Follow on Twitter: @juliejacobson


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