CE PRO'S SPECIAL COVERAGE

CEDIA EXPO TOP STORY

Hollywood Director Barry Sonnenfeld Bashes ‘Problematic’ HDR, ‘Stupid’ 8K

Hollywood Director Barry Sonnenfeld Bashes ‘Problematic’ HDR, ‘Stupid’ 8K

Hollywood director Barry Sonnenfeld calls HDR a ‘disaster’ for home theater viewing, and says 8K is ‘a waste’ and ‘stupid’.

CEDIA EXPO COVERAGE PRESENTED BY

Control4 Dish JBL Synthesis LG Nexus 21 URC ABB AudioControl Basalte Cleerline D Tools Digital Projection Ezlo Lenbrook Leon Modulus Panamorph Platinum Tools Simpro Sonnen Sony STX Torus Power Vanco FIBBR Holm Lighting Legrand Meridian Muxlab Sonance

Sony Draws from Cinematic Expertise to Deliver 4K Benchmark VPL-VW5000ES Projector

Covering a range of price points, Sony has introduced several new projectors into the custom installation market, including the VPL-VW665, which provides HDR compatibility at lower price points.

 •

Over the past few years no manufacturer has done more to promote the benefits of 4K video than Sony. Using its vast resources, the company has pulled together a cohesive marketing effort throughout its divisions to develop and educate the consumer and professional A/V industries on the many benefits of UltraHD.

Taking a look at its most recent efforts to promote 4K at the annual CEDIA Expo, it could be said that Sony hit a home run. During the show Sony announced its 1080p VPL-HW65ES as well as its 4K VPL-VW365ES, VPL-VW665ES and VPL-W5000ES projectors. These products cover a range of price points ($3,999, $9,999, $14,999 and $60,000 each, respectively), and the company states it developed these products to support its dealers.

In meeting with company officials during the show, Sony states that its emphasis on the custom electronics market is important and it values its position as a market leader as a developer of technologies such as 4K.

Underscoring its commitment to both installers and 4K, Sony says the VPL-VW365 and VPL-VW665 replace its VPL-VW350ES and VPL-VW600ES projectors. Highlighting the new generation projectors is VPL-VW665, which brings HDR (high dynamic range) compatibility to a price point that is widely more approachable for consumers.

Stepping up its 4K product line to true cinema quality levels is Sony’s VPL-VW5000ES. This product created the biggest product buzz on the entire CEDIA show floor. Throughout the event, lines for the VPL-VW5000 demos wrapped around the company’s booth. Reports from dealers that sat in on the demos said it was one of the best 4K demonstrations they had ever seen. The 5,000-lumen, SXRD-based laser-light engine product’s low maintenance requirements were highlighted by many as providing tangible benefits to consumers and dealers. Sony notes the VPL-VW5000ES covers the full DCI-P3 color gamut. Through its calibration tools, the company points out the projector can “emulate the BT.2020 color space.”

Given all of the hype associated with the projectors, it was easy to overlook one other important announcement from Sony. At CEDIA Sony also announced the availability of its PC-based Projector Calibration Pro software. According to Sony, this software supports dealers’ ability to fine-tune a projector’s performance through a simple-to-use interface. Sony explains setup configurations can be saved to a file and dealers can use these files for other projects or to recover lost settings.

About the Author

Robert Archer
Follow
Robert Archer:

Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). Bob also serves as the technology editor for CE Pro's sister publication Commercial Integrator. In addition, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass., and he also studies Kyokushin karate at 5 Dragons in Haverhill, Mass.

ARTICLE TOPICS:

Audio/VideoDisplaysNewsSlideshow

ARTICLE TAGS:

4KSony
CE Pro Total Tech Summit Promo