Sony is bringing its popular 4K HDR television technology to an affordable new line of displays, the KD-X720E and KD-X690E.
Both models are available for presale through authorized Sony dealers, with the X720E series expected to launch in June, and the X690E in August.
Sony boasts that the new sets offer “exceptional color, clarity and contrast that delivers the most authentic, life-like picture with brilliant highlights and fine detail.”
The company's proprietary 4K X-Reality Pro Engine, Dynamic Contrast Enhancer and MotionFlow XR technologies improve picture quality, according to Sony.
“4K X-Reality,” is Sony’s magic for upscaling HD and SD video content to produce clearer, more natural looking content. “Dynamic Contrast Enhancer” is said to, “add more texture and energy to the picture with brighter highlights, deeper blacks and more natural tonal gradation.”
“MotionFlow” is Sony’s refresh-rate technology for enabling fast-moving image sequences to seamlessly transition with “precise motion clarity.”
Sony KD-X720E & KD-X690E 4K HDR Ultra HD TV Prices
- Sony KD-43X720E 43-inch 4K HDR Ultra HD TV $900
- Sony KD-49X720E 49-inch 4K HDR Ultra HD TV $1,000
- Sony KD-55X720E 55-inch 4K HDR Ultra HD TV $1,100
- Sony KD-60X690E 60-inch 4K HDR Ultra HD TV $1,300
- Sony KD-70X690E 70-inch 4K HDR Ultra HD TV $2,000