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Sonos Adds Apple Music, Finds Homes with Music Have More Romance

Sonos has recently completed a study that includes input from more than 30,000 participants that looked at how music affects peoples’ attitudes and overall dispositions in the home.


Adding to its already diverse selection of music services, the popular wireless whole-house audio company Sonos has announced it is now offering Apple Music

The Calif.-based manufacturer says that Sonos system owners can now stream Apple Music, including Beats1, For You, New, Radio and My Music programming to all of their rooms in their homes that contain Sonos options. Commemorating the introduction of the service, Sonos has released its “Music Makes it Home” study that quantifies the impact of music. 

Sonos explains the study, which entailed more than 30,000 participants and an in-field experiement in 30 homes in eight countries examines how listening to music out loud affects people at home. 

Some of the study's highlights include:

  • Homes with music have more romance. Homeowners that listen to music out loud together the most have 67 percent more sex, and nearly a quarter of the participants said they would give up sex before music.
  • Listening to music out loud can lead to more happiness the study concludes. After music was introduced in the home 43 percent of participants reported feeling extremely loved, which represents an 87 percent increase from before there was music at home.
  • Sonos says that 83 percent of those taking part in the study find doing household chores is easier when listening to music.
  • Half of those participating in the study said they enjoy cooking more when listening to music. Sonos points out this data supports its in-field finding where the company found that homeowners spent 20 percent more time together in the kitchen when listening to music. 

About the Author

Robert Archer
Robert Archer:

Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). Bob also serves as the technology editor for CE Pro's sister publication Commercial Integrator. In addition, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass., and he also studies Kyokushin karate at 5 Dragons and Brazilian jiu-jitsu at Binda Brazilian Jiu Jitsu; both schools are located in Haverhill, Mass.


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