The Calif.-based manufacturer says that Sonos system owners can now stream Apple Music, including Beats1, For You, New, Radio and My Music programming to all of their rooms in their homes that contain Sonos options. Commemorating the introduction of the service, Sonos has released its “Music Makes it Home” study that quantifies the impact of music.
Sonos explains the study, which entailed more than 30,000 participants and an in-field experiement in 30 homes in eight countries examines how listening to music out loud affects people at home.
Some of the study's highlights include:
- Homes with music have more romance. Homeowners that listen to music out loud together the most have 67 percent more sex, and nearly a quarter of the participants said they would give up sex before music.
- Listening to music out loud can lead to more happiness the study concludes. After music was introduced in the home 43 percent of participants reported feeling extremely loved, which represents an 87 percent increase from before there was music at home.
- Sonos says that 83 percent of those taking part in the study find doing household chores is easier when listening to music.
- Half of those participating in the study said they enjoy cooking more when listening to music. Sonos points out this data supports its in-field finding where the company found that homeowners spent 20 percent more time together in the kitchen when listening to music.