According to the CE Pro State of the Industry Study, outdoor technology is the seventh-fastest growing product category. Turns out, outdoor installs are easy to do and smart sells for any CE pro.
Expert Frank Giuffre of Coastal AV explains why.
They’re Easy to Build
Landscape 70V systems are the easiest systems you can put in. Everything daisy chains, and it's always upgradeable.
The beauty of the landscape system is that if someone says they don’t want to spend much, you can say to start with just four speakers and live with it. It’s easily expandable.
You can always add because you never have to run wires back to the house. It's not a hard install, and it's easily expandable — that's really the nicest part.
Moving Is No Problem
Over time, people change things. They add to their yard. We get calls from people all the time who are thinking of adding a little seating area out back. Perfect, we can add to it.
If someone reconfigures a seating area away from the house, and you've already run wires through the attic for box speakers, you're out of luck. With a landscape system, you just pull up the stakes, pull the cable to the other side of the yard, and move their entire system.
You Get a Simple Sell-through
I tell customers, “Hey, I can put all-weather box speakers on your soffit, but when you’re in the pool, 60 feet from the house, you're going to need those speakers cranking to hear the music.”
The best way is to bring the music closer to the listening space, lower it down, and do a landscape system. Put in multiple speakers so you can play them at a lower volume with good coverage.
As soon as you say that, people realize you’re right.
They say, “Yeah I know exactly what you mean. We had a party and the kids were in the pool with the music cranking and the adults at the table couldn’t even hear themselves talk.”
Jobs Come to You
Most of our landscape system sales come through a collaboration with a pool contractor. Get with a pool company or someone who does outdoor living areas — that's when you get the ball rolling.
People Love Them
I think landscape is the future of outdoor speaker systems. It's the beauty of the coverage and the aesthetics. Once you get these speakers into the landscape and plants grow over them, they disappear.
People want music, and they want it when they're entertaining or relaxing, but they don’t always want huge speakers hanging off the side of their house.