Security, home automation and audio/video professionals often turn to third-party telemarketing agencies to drum up business.
“Done correctly, with the right follow-up processes in place by the dealer, these types of sales are a good way to grow a business,” says one security dealer writing to leading industry attorney Ken Kirschenbaum, a contributor to CE Pro's sister publication Security Sales & Integration.
“I would like to minimize my risk from a call center violating the various rules and laws,” the dealer says.
Kirschenbaum responds that telemarketing agencies will have a standard agreement, but they should be reviewed by an attorney.
At a minimum, Kirschenbaum explains, the service provider should represent:
- It is licensed where necessary,
- It complies with all telemarketing laws, including the Do Not Call List law.
- It has or subscribes to Do Not Call compliance software program.
- It agrees to indemnify you for violations of law and penalties.
- It carries insurance that covers fines and violations and names you as an additional insured.