• CEPro_logo_blue-new
  • TOPICS
      • News
        • People & Places
        • Product Briefs
      • Projects
      • Events
      • Control
        • Central Vac
        • Energy/Power
        • HVAC/IAQ
        • Interfaces/Devices
        • Lighting
        • Motorized Shades
        • Whole House Systems
      • Audio/Video
        • Audio/Video
        • AV Accessories
        • AV Racks
        • Cabling
        • Displays
        • Furniture
        • Headphones
        • Home Theater
        • Media
        • Mounts/Lifts
        • Multiroom AV
        • Projectors/Screens
        • Speakers/Subwoofers
        • Wireless AV
      • Security
        • Access Control
        • Alarms/Sensors
        • Services/Platforms
        • Surveillance/Cameras
      • Business Support
        • Associations/Buying Groups
        • Cell Phone Boosters
        • Distributors/Reps
        • Operations
        • Recurring Revenue
        • Research
        • Sales/Marketing
        • Software Services
        • Tools/Testers
      • Networking
        • Cellular
        • Devices/Equipment
        • Wireless
        • Wired/Installation
      • Markets
        • Builders
        • Commercial
        • Design
        • Europe
        • Outdoors
        • Resimercial
        • Wellness
      • CE Pro Hub Pages
        • Bose
        • Savant
        • Inside Sound United
  • PRODUCTS
  • RESOURCES
    • Reports/Downloads
    • Buyer’s Guide
    • Webcasts
    • Podcasts
    • Integrator Jobs
    • Digital Edition
    • CE Pro-iQ
  • SUBSCRIBE
    • CEDIA SHOW UPDATES
    • CEPRO PRINT EDITION
    • CEPRO DIGITAL EDITION
    • CEPRO NEWSLETTERS
  • DISCOVER
    • CEDIA Expo
      • September 29 – October 1
        Dallas, TX
      • VISIT SITE
    • KBIS
      • February 8 – 10
        Orlando, FL
      • VISIT SITE
    • Total Tech Summit
      • October 26 – 28
        Orlando, FL
      • VISIT SITE
    • Commercial Integrator
      • VISIT SITE
    • Security Sales
      • VISIT SITE
    • Tech Decisions
      • VISIT SITE
    • Campus Safety
      • VISIT SITE
    • Design Well
      • VISIT SITE
    • KBB Online
      • VISIT SITE
    • AV-iQ
      • VISIT SITE
    • CE Pro-iQ
      • VISIT SITE
  • Search
  • TOPICS
    • News
      • People & Places
      • Product Briefs
    • Projects
    • Events
    • Control
      • Central Vac
      • Energy/Power
      • HVAC/IAQ
      • Interfaces/Devices
      • Lighting
      • Motorized Shades
      • Whole House Systems
    • Audio/Video
      • Audio/Video
      • AV Accessories
      • AV Racks
      • Cabling
      • Displays
      • Furniture
      • Headphones
      • Home Theater
      • Media
      • Mounts/Lifts
      • Multiroom AV
      • Projectors/Screens
      • Speakers/Subwoofers
      • Wireless AV
    • Security
      • Access Control
      • Alarms/Sensors
      • Services/Platforms
      • Surveillance/Cameras
    • Business Support
      • Associations/Buying Groups
      • Cell Phone Boosters
      • Distributors/Reps
      • Operations
      • Recurring Revenue
      • Research
      • Sales/Marketing
      • Software Services
      • Tools/Testers
    • Networking
      • Cellular
      • Devices/Equipment
      • Wireless
      • Wired/Installation
    • Markets
      • Builders
      • Commercial
      • Design
      • Europe
      • Outdoors
      • Resimercial
      • Wellness
    • CE Pro Hub Pages
      • Savant
      • Bose
      • Inside Sound United
  • PRODUCTS
  • RESOURCES
    • Reports/Downloads
    • Buyer’s Guide
    • Webcasts
    • Podcasts
    • Integrator Jobs
    • Digital Edition
    • CE Pro-IQ
  • SUBSCRIBE
    • CEPRO PRINT EDITION
    • CEPRO DIGITAL EDITION
    • CEPRO NEWSLETTERS
    • CEDIA SHOW UPDATES
  • DISCOVER
    • Cedia Expo
      VISIT SITE
    • Commercial Integrator
      VISIT SITE
    • Security Sales
      VISIT SITE
    • Tech Decisions
      VISIT SITE
    • Campus Safety
      VISIT SITE
    • Design Well
      VISIT SITE
    • Total Tech Summit
      VISIT SITE
    • KBB Online
      VISIT SITE
    • AV-iQ
    • CE Pro-iQ
M
POPULAR SEARCHES
News
Projects
Control
Audio Video
Security
Business Support
Markets
SUBSCRIBE CEDIA EXPO
Audio/Video | Multiroom AV | News | Videos
July 23, 2018

Installing Centralized Multiroom Audio Systems vs. Decentralized ‘Toasters’

Russound’s Charlie Porritt argues integrators should focus on hardwired whole-house audio solutions... not wireless single-room ‘toaster’ options.
Jason Knott  
Russound's Charlie Porritt encourages integrators to focus on hardwired multiroom audio systems that can be hidden from view, such as the company's MCA-88X multizone controller.
Article:
Audio/Video | Multiroom AV | News | Videos
July 23, 2018

Installing Centralized Multiroom Audio Systems vs. Decentralized ‘Toasters’

Do your clients put their toaster on full display in their living room? Probably not, which is why Charlie Porritt, CEO of Russound, says any way you “slice” it, it's not logical for integrators (if they want to make some “bread” installing equipment) or their clients to openly display often sterile-looking decentralized “toaster”-like multiroom audio systems on their coffee tables.

With the proliferation of single-room localized audio solutions, consumers are being led to believe there is no need for centralized whole-house audio solutions. 

So what should integrators do? If you ignore the decentralized solutions, you are ignoring a big chunk of the market. If you offer those wireless solutions, you are potentially undercutting your whole-house audio business.

Porritt says cites numerous reasons homeowners should lean toward centralized systems, including aesthetics, sound quality, and reliability.  

He notes, “Our systems are professionally installed, so there aren’t devices sitting out openly in a person’s home… like a toaster!”

Porritt adds, “Most of our systems are centralized, which basically means the wiring goes back to a home run. If you look outside the United States where they do not use drywall construction, wireless systems run into all kinds of problems. 

In. U.S. households, with the amount of devices that are trying to pull on the wireless bandwidth, it is much better to have a hardwired system to ensure that the system is installed in a person’s homes the way they want they want it.”

“Our systems are professionally installed, so there aren’t devices sitting out openly in a person’s home… like a toaster!”

— Charlie Porritt, Russound

Porritt stresses that if clients want to interconnect their audio system to other devices, whether it be HVAC, lighting or alarms, they need the skills of a custom installer. He also points out that if the homeowner wants hi-res audio (HRA), the multiroom audio system is likely going to have to be professionally installed.

Russound is among the few manufacturers whose systems can handle HRA.

To guide consumers to skilled installers, Russound two years ago launched its Russound Certified Installer Required program.

“We wanted to ensure that the homeowners got the best value for the money. The products are shipped and locked. The integrator has credentials to unlock that product. Since these products are complicated, we really didn’t want someone to buy it over the Internet and not know how to get the full benefit from the product,” says Porritt.

ABOUT THE AUTHOR

Jason Knott
Follow
Jason Knott:
Jason Knott is Chief Content Officer for Emerald's Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California.
View Jason Knott's complete profile

ARTICLE TOPICS

Audio/Video • Multiroom AV • News • Videos

ARTICLE TAGS

Distributed Audio

SHARE

Share On Facebook
Share On Twitter
Share On Linkedin
Share On Whatsapp
Share Via Email
Copy URL
← Previous Article Next Article →
Article Central VacNewsWellness

Amazon Acquires iRobot Roomba for $1.7B in Cash

Amazon adds iRobot's Roomba vacuum cleaner to its growing portfolio of smart home solutions including Ring, Fire TV and Echo smart speakers.
Article Amplifiers/ReceiversAudio/VideoAV AccessoriesAV RacksControlDesignFurnitureHome TheaterInterfaces/DevicesLightingMarketsMediaMotorized ShadesMultiroom AVNetworkingNewsProjectors/ScreensSpeakers/Subwoofers

SDI’s Audiophile-Centric Approach Reflects an Evolving Market 

SDI is helping Boston-area homeowners meet their home technology objectives without cluttering their homes with unsightly electronics.
Article Central VacNewsWellness

Amazon Acquires iRobot Roomba for $1.7B in Cash

Amazon adds iRobot's Roomba vacuum cleaner to its growing portfolio of smart home solutions including Ring, Fire TV and Echo smart speakers.
Article Devices/EquipmentNetworkingSecurityServices/PlatformsSponsored Content

Preventing Cyberattacks Before They Occur

guardDog’s ASM solution preemptively recognizes, exposes and shuts down cybersecurity threats before an attack can happen, and can help prevent it.

SHOW NEWSLETTER

Sign Up

CE Pro

Subscribe Sign Up

Content Types

News
Products
Projects
Companies
Downloads
Webcasts
Podcasts
Events

Specials

IntegratorJobs
CEDIA EXPO
CE Pro 100
CE Pro Summit
Awards Programs

Company Info

About
Contact Us
Customer Service
Media Solutions & Advertising

Subscribe

Magazine
Newsletters
Digital Edition

Connect

Twitter
Facebook
LinkedIn
YouTube
RSS Feed

Categories

AUDIO/VIDEO
AV Accessories
AV Racks
Amplifiers/Receivers
Cabling
Displays
Furniture
Mounts/Lifts
Multiroom AV
Projector Screens
Speakers/Subwoofers
Wireless AV
CONTROL
Central Vac
Energy/Power
Interfaces/Devices
HVAC/IAQ
Lighting
Motorized Shades
Whole-House Systems
NETWORKING
Cellular
Devices/Equipment
Wireless
Wiring/Installation
SECURITY
Access Control
Alarms/Sensors
Services/Platforms
Surveillance Cameras
BUSINESS SUPPORT
Associations/Buying Groups
Distributors/Reps
Operations
Recurring Revenue
Research
Sales/Marketing
Software/Services
Tools/Testers
MARKETS
Builders
Commercial
Design
Europe
Outdoors
Wellness
FOLLOW US ON
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow

© 2021 Emerald X, LLC. All Rights Reserved.

  • ABOUT
  • CAREERS
  • TERMS OF USE
  • PRIVACY POLICY