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Guitar Center Opens Custom House in Nashville

Guitar Center has opened a new customer experience center in Nashville called Custom House to enable Guitar Center Professional (GC Pro) and GC’s Audio Visual Design Group (AVDG) to showcase their design capabilities.

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Guitar Center Opens Custom House in Nashville

The new Custom House Guitar Center experience center is designed to help Guitar Center's Professional (GC Pro) and GC’s Audio Visual Design Group (AVDG) demonstrate their design services.

Guitar Center, a national musical instrument retailer, has announced the grand opening of Nashville-based Custom House, a new AVDG and Guitar Center Professional multi-functional experience center.

This new location features the latest in audio and video solutions from a collaboration between Guitar Center Professional (GC Pro) and GC’s Audio Visual Design Group (AVDG), and it begins to showcase their combined capabilities, according to Guitar Center.

Guitar Center says that its latest facility was developed as a platform to start the conversation of how to provide clients with state-of-the-art, one-of-a-kind A/V solutions focusing on the entertainment, residential and commercial market sectors. 

The facility is located in the heart of the city’s Berry Hill studio neighborhood, and it is designed unlike any other Guitar Center or AVDG location.

Guitar Center says that its latest facility was developed as a platform to start the conversation of how to provide clients with state-of-the-art, one-of-a-kind A/V solutions focusing on the entertainment, residential and commercial market sectors. 

“With the opening of Custom House, we are now able to provide Nashville and the Southeast region with new, expanded resources and services to handle our clients’ residential or commercial space needs,” states Doug Carnell, vice president of business solutions, Guitar Center.

“Nashville has been rapidly expanding, and we wanted to give our customers a full understanding of what the AVDG/GC Pro teams can do for them. Custom House is an experience center that not only showcases the latest state-of-the-art customized A/V solutions, but also provides clients an environment to relax and discuss their specific needs with Custom House staff.”

Guitar Center Custom House Designed to Foster Dealer/Client Conversations

The musical instrument (MI) market retailer explains the Custom House is specifically designed to create a relaxed and casual environment where clients can spend time with Guitar Center’s account executives to exchange ideas and goals, while spotlighting Guitar Center’s capabilities to serve its customers.

Additionally, Custom House highlights immersive technology examples and case studies created by the AVDG/GC Pro teams.    

Guitar Center asserts the Custom House team in Nashville now has the combined resources of leading integrator/design-build firm AVDG and GC Pro and will be able to serve clients with fully customized audio and video solutions for businesses, houses of worship, bars/restaurants, music venues, corporate headquarters and more.   
   
Related: Guitar Center Continues to Expand Its Custom Installation Footprint

“The opening of Custom House is a key milestone and provides a glimpse of future developments for the expansion of the Guitar Center organization,” comments Ron Japinga, president and CEO, Guitar Center.

“The integration of AVDG with Guitar Center Professional in Custom House gives us the ability to service clientele in their professional, commercial and residential endeavors. As our business grows and the needs of our customers evolve, we will continue to provide customized, turnkey solutions to not only keep Guitar Center competitive, but to lead the MI industry in innovation.”

About the Author

Robert Archer
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Robert Archer:

Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). Bob also serves as the technology editor for CE Pro's sister publication Commercial Integrator. In addition, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass., and he also studies Kyokushin karate at 5 Dragons in Haverhill, Mass.

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