The question arose on CEDIA's community forum: Has anyone had success with Houzz?
The first response was this:
I've been advertising on there for a year and haven't had any inquires until recently. One commercial audio project that I bid on (didn't win), and 2 other inquiries that haven't gone anywhere. Their (Houzz) history has had such a focus on interior design and still images that it doesn't tell our (Cedia) story very well. So the jury is still out.
Other dealers commenting in the forum expressed similar disappointment with Houzz, an online directory and (mostly) interior-design showcase.
Houzz exhibited for the first time at CEDIA 2016, drumming up customers for its paid marketing and pomotion services.
CEDIA announced at the show a new relationship with the service provider, which will automatically “badge” CEDIA members with a logo to “demonstrate your association with CEDIA and professionalism in the industry,” CEDIA marketing director Cris Pyle writes in the forum.
The new partnership allows CEDIA to survey Houzz.com visitors, millions of whom are looking to upgrade their home's decor … or electronics.
The first joint smart home survey, which drew more than 120,000 responses, revealed that one-third of respondents who bought a home in 2015 intended to upgrade or add home automation to their new place.
CEDIA is hosting a Webinar on Wed., Nov. 2 at 2:00 pm EDT for members interested in learning more about Houzz.
btw … if you do have experience with Houzz, share it below in the comments section and/or post in the related CEDIA thread.
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