Consumer electronics distributor Audio America has chosen Singularity, a powerhouse in commerce technology, with plans to implement a comprehensive multichannel commerce management solution that includes a redesigned eCommerce website with mobile device recognition, upgraded product search capabilities, and ERP integration.
After evaluating several leading companies, Audio America selected the Singularity Commerce Management Platform to streamline multiple sales channels and elevate the customer experience by providing buyers with mobile shopping, live chat, and more relevant recommendations based on browsing history.
Furthermore, customers will have the ability to filter the product catalog using guided navigation and powerful faceted search functionality, as well as access to high-quality product content to assist in purchasing decisions. These features will help buyers find the information they are looking for quickly and easily.
“After a thorough analysis of solutions available, the Singularity Commerce Management Platform came out as the top choice to help us deliver a superior buying experience to engage our customers, along with the benefits of cloud-based platform scalability and ability for the solution to be seamlessly integrated with our existing ERP software, Infor Distribution FACTS,” says Jonathan Elster, Audio America CEO. “Singularity will take the burden off of our IT team by providing hosting, software and website maintenance, one-on-one training, and new features that will be rolled out to us monthly.”
In addition to an upgraded eCommerce site and ERP integration, the Audio America team will have access to new multichannel order management tools, sales reporting, and rich product content fed into an easy-to-use admin portal. The powerful online software coupled with a sophisticated user experience will reduce operational burdens for Audio America’s internal team and customers alike, and the platform features will continue to evolve.
“We are excited to have Audio America join our client base,” says Tom Dorosewicz, Singularity CEO. “They are growing rapidly and we can support what they want to do now and in the future with Singularity. We view our clients as partners and want to ensure that we are positioned to stay ahead of their needs, and our regular platform releases enable us to do just that.”