Caster Communications, a leading PR agency specializing in the home-technology channel, just snapped up a top marcomm specialist in the custom audio/video market.
Erin Phillips joins Caster as account manager after spending the last 10 years at Paradigm Electronics. Most recently, Phillips served as marketing and communications manager for the company’s three A/V brands: Paradigm, Anthem and MartinLogan.
She brings experience in media relations, advertising, social media, tradeshows and events, as well as marketing communications for the US and international markets.
“Erin is a talented and well-known personality in the A/V channel,” Caster president Kimberly Lancaster tells CE Pro. “She’s already popular with the press and has a strong following on social media.”
Lancaster tells CE Pro that Caster is now “readier than ever” for new A/V accounts and is actively pitching loudspeaker companies.
“Naturally, the addition of Erin will be an important part of the pitch,” Lancaster says.
Caster represented the Paradigm companies in the past. Today, the marketing agency represents such brands as InFocus, SurgeX, AVnu Alliance, Control4, Nortek Security & Control, Z-Wave Alliance and PowerHouse Alliance.
Phillips will be working out of her home office in Burlington, Ontario. Caster is located in Rhode Island.
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