CE Pro’s
Marketing Opportunities

We know that each marketer has unique pain points, so we customize our solutions to meet your exact needs.

Advertorial:

Benefit from the expertise of our designers and production teams
Your content is formatted using a template or a design developed for you
Created to fit into the look and feel of our print publication or website
Cost is variable

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Awards:

There is no better way to demonstrate your company’s excellence than to win an award that is well recognized in your industry. You will also gain:
- Recognition in editorial coverage
- Inclusion in awards section of website
- Highlight through our social media channels
- Exclusive rights to use our award winner logo
- Free downloadable press release template
- Plus special gala events for select awards programs

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Banner Ads – Billboard / Jumbostitial:

Billboard:

Top of page jumbo leaderboard
978 x 250
Cost: $95 CPM

Jumbostitial:

Supersized pop-up ad served at a rate of one per user per day
640 x 480
Cost: $100 CPM

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Banner Ads – Bottom Takeover:

Large rectangle banner appears across the bottom of every page
Can be minimized by user, but not closed
Follows the user throughout their site visit
Makes an impact on every page
Cost: $5,250 / 2 weeks

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Banner Ads – Standard:

Simple, reliable way to drive traffic directly to your site with one click
Ad sizes include:

Rectangle (300 x 250) – Cost: $85 CPM
Leaderboard (728 x 90) – Cost: $85 CPM
Half Page (600 x 300) – Cost: $95 CPM

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COMPASS Digital Marketing:

Our COMPASS programs are multi-page online funnels that bring prospects through the nurture experience in a single sitting. A COMPASS experience starts with an educational download and ends with a robust email nurturing system.

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Content Creation:

Our editors collaborate with you, using their insight on your buyers and their purchasing behavior, to create engaging content for you
Cost: 2 pages: $2500, 4 pages: $4500, 8 pages: $7500
Add on lead gen, social media, print/online posting for an additional cost

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Custom Landing Page:

An effective landing page is pivotal in the success of your S.T.E.P. campaign
Let our experienced designers create yours
Cost: $2,000

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HUB Pages:

Create a HUB for your brand on the CE Pro website. This page will gather all of your most important company information, including:

Articles about your business
Press releases and news
Customer testimonials
Video interviews
Other customizable content

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INCITE Nurturing:

Three-month lead nurturing program to bring prospects to the point of action. Program includes creation of a product category download and custom article as well as a 4-step nurturing process:

Email #1 – deliver the product category download
Email #2 – discuss advertiser’s related product with link to custom article on our site
Email #3 – dive into more detail on advertiser’s product with links to your site and product brochure
Email #4 – invite respondents to schedule a call to learn more with custom landing page and scheduler
Cost: $11,500

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LEAP:

Sponsor existing content or submit your own
Promoted to our audience
Data points collected include: name, email, phone number, company, and job function
Additional data points can be collected at a higher CPL
$50 per lead

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Native Advertising:

Features your content on our site and in our newsletter
A teaser (the native ad) is included in a newsletter driving readers to your content which has been integrated into the editorial design of the site
Cost: $1,200

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Newsletter – Editorial:

Features 2 rectangle ad positions
Deploys 3 times a week
Reaches over 26,000
Cost: $1,200

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Newsletter – Featured eblast:

Branded, dedicated email
Features your product, service, event, case study or video
Gives you 100% share of voice
Reaches over 24,500
Cost: $4,300

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Newsletter – Product Showcase:

Featuring only products/services, this newsletter is a great way to highlight your products with a brief description, image and link
Reaches over 24,000 subscribers
Cost: $1,200

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Podcast Sponsorship:

Sponsor our podcast with either a pre-roll ad or a 15-minute interview as part of the show.
Gain visibility alongside our editors and industry luminaries as part of this highly popular podcast.

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Print:

Continues to be a strong vehicle for branding
Over 30,000 Subscribers
12 Issues per year
Download Print Specs

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Quiz:

A quick and easy way to collect information from our readers as well as leads.
The quiz is embedded in an article page on our site
You provide the questions and response options
You can choose to ask for contact information from respondents
We provide you with the full data at the completion of the quiz

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Research – Custom Surveys:

Surveys are a great way to learn about your market’s priorities and needs. With a custom survey, you can address a topic of your choice.

We offer Silver, Gold and Platinum packages depending on the number of questions you would like to include, the number of desired responses, and how you would like to promote the survey results.

Cost varies: $13,000 – $35,000

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Research – Deep Dives:

Sponsorship of this in-depth research and analysis on a featured technology is an all-in-one program including:

Full analysis and research on all aspects of a featured technology
Your question added to our audience survey
Exclusive access to the resulting research report
Editorial contribution to a “crowd sourced” article
Comprehensive coverage of results in print, online and video
Cost: $6,000

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S.T.E.P (Social Targeting Extension Program):

Reach our engaged audience which on Facebook alone is 181,300
Can be expanded to look-a-like audiences of over 2 million contacts
Customizable campaigns including design, implementation, monitoring, and optimization with the support and guidance of our certified social media strategists
Pair it with a Sweepstakes program or Custom landing Page for enhanced results (additional costs apply)
CPM $55
FREE Download – Harness the Power of Social Media

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S.T.E.P. for YouTube:

Target our proprietary CE Pro audience on YouTube with YOUR message and link
YouTube skippable ads mean you are only charged when someone watches at least 30 seconds of your video or clicks on the ad

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Sweepstakes:

Enhance your S.T.E.P. program with a sweepstakes
Targets our S.T.E.P. audience, eliminating unqualified sweeper entries
You supply the prize; we handle the legalities, prizing and deliver the data
Cost: $2,500

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Targeted List Rentals:

Get your customized message to our qualified audience; email or postal
Promote your products, services, events or case studies
Rent the whole list or narrow it down demographically, geographically, by buying influences, job function, or industry.
View CE Pro’s List Rental Data Card
Cost: Email: $400 CPM; Postal: $140 CPM

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Technology Spotlight:

Connects your company, press releases, products, etc. with dedicated content in a technology category
Runs on every page of the site above the fold
Co-sponsorship: $2,500
Sole Sponsorship: $7,500

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