• CEPro_logo_blue-new
  • TOPICS
      • News
        • People & Places
        • Product Briefs
      • Projects
      • Events
      • Control
        • Central Vac
        • Energy/Power
        • HVAC/IAQ
        • Interfaces/Devices
        • Lighting
        • Motorized Shades
        • Whole House Systems
      • Audio/Video
        • Audio/Video
        • AV Accessories
        • AV Racks
        • Cabling
        • Displays
        • Furniture
        • Headphones
        • Home Theater
        • Media
        • Mounts/Lifts
        • Multiroom AV
        • Projectors/Screens
        • Speakers/Subwoofers
        • Wireless AV
      • Security
        • Access Control
        • Alarms/Sensors
        • Services/Platforms
        • Surveillance/Cameras
      • Business Support
        • Associations/Buying Groups
        • Cell Phone Boosters
        • Distributors/Reps
        • Operations
        • Recurring Revenue
        • Research
        • Sales/Marketing
        • Software Services
        • Tools/Testers
      • Networking
        • Cellular
        • Devices/Equipment
        • Wireless
        • Wired/Installation
      • Markets
        • Builders
        • Commercial
        • Design
        • Europe
        • Outdoors
        • Resimercial
        • Wellness
      • CE Pro Hub Pages
        • Bose
        • Savant
        • Inside Sound United
  • PRODUCTS
  • RESOURCES
    • Reports/Downloads
    • Buyer’s Guide
    • Webcasts
    • Podcasts
    • Integrator Jobs
    • Digital Edition
    • CE Pro-iQ
  • SUBSCRIBE
    • CEDIA SHOW UPDATES
    • CEPRO PRINT EDITION
    • CEPRO DIGITAL EDITION
    • CEPRO NEWSLETTERS
  • DISCOVER
    • CEDIA Expo
      • September 29 – October 1
        Dallas, TX
      • VISIT SITE
    • KBIS
      • February 8 – 10
        Orlando, FL
      • VISIT SITE
    • Total Tech Summit
      • October 26 – 28
        Orlando, FL
      • VISIT SITE
    • Commercial Integrator
      • VISIT SITE
    • Security Sales
      • VISIT SITE
    • Tech Decisions
      • VISIT SITE
    • Campus Safety
      • VISIT SITE
    • Design Well
      • VISIT SITE
    • KBB Online
      • VISIT SITE
    • AV-iQ
      • VISIT SITE
    • CE Pro-iQ
      • VISIT SITE
  • Search
  • TOPICS
    • News
      • People & Places
      • Product Briefs
    • Projects
    • Events
    • Control
      • Central Vac
      • Energy/Power
      • HVAC/IAQ
      • Interfaces/Devices
      • Lighting
      • Motorized Shades
      • Whole House Systems
    • Audio/Video
      • Audio/Video
      • AV Accessories
      • AV Racks
      • Cabling
      • Displays
      • Furniture
      • Headphones
      • Home Theater
      • Media
      • Mounts/Lifts
      • Multiroom AV
      • Projectors/Screens
      • Speakers/Subwoofers
      • Wireless AV
    • Security
      • Access Control
      • Alarms/Sensors
      • Services/Platforms
      • Surveillance/Cameras
    • Business Support
      • Associations/Buying Groups
      • Cell Phone Boosters
      • Distributors/Reps
      • Operations
      • Recurring Revenue
      • Research
      • Sales/Marketing
      • Software Services
      • Tools/Testers
    • Networking
      • Cellular
      • Devices/Equipment
      • Wireless
      • Wired/Installation
    • Markets
      • Builders
      • Commercial
      • Design
      • Europe
      • Outdoors
      • Resimercial
      • Wellness
    • CE Pro Hub Pages
      • Savant
      • Bose
      • Inside Sound United
  • PRODUCTS
  • RESOURCES
    • Reports/Downloads
    • Buyer’s Guide
    • Webcasts
    • Podcasts
    • Integrator Jobs
    • Digital Edition
    • CE Pro-IQ
  • SUBSCRIBE
    • CEPRO PRINT EDITION
    • CEPRO DIGITAL EDITION
    • CEPRO NEWSLETTERS
    • CEDIA SHOW UPDATES
  • DISCOVER
    • Cedia Expo
      VISIT SITE
    • Commercial Integrator
      VISIT SITE
    • Security Sales
      VISIT SITE
    • Tech Decisions
      VISIT SITE
    • Campus Safety
      VISIT SITE
    • Design Well
      VISIT SITE
    • Total Tech Summit
      VISIT SITE
    • KBB Online
      VISIT SITE
    • AV-iQ
    • CE Pro-iQ
M
POPULAR SEARCHES
News
Projects
Control
Audio Video
Security
Business Support
Markets
SUBSCRIBE CEDIA EXPO
HVAC/IAQ | Markets | Research | Wellness
November 23, 2020

Study: 70% of Americans Want IAQ Purifiers for Holidays

A recent study shows half of Americans are knowledgeable about indoor air quality, while 70% of respondents say they are willing to purchase an air purifier that can remove viruses.
Jason Knott  
Study: 70% of Americans Want IAQ Purifiers for Holidays
Article:
HVAC/IAQ | Markets | Research | Wellness
November 23, 2020

Study: 70% of Americans Want IAQ Purifiers for Holidays

Integrators are in a prime position to assist clients with their indoor air quality (IAQ) needs as the holiday season approaches. According to a new study, a whopping 70% of Americans says they would buy an indoor air purifier as a holiday gift this year.

That data means integrators do not have to spend any time convincing clients for the need for IAQ as part of their wellness initiatives, but simply address their ability to bring a medical-grade solution to homeowners versus a less-comprehensive off-the-shelf solution.

The “Holiday Clean Air Study,” which was commissioned by air purifier maker Molekule, reveals nearly all Americans (93%) think air purifiers help clean the air around them and just as many (92%) would be more inclined to buy an air purifier that can remove viruses. In fact, viruses ranked as the most important pollutant to remove in their homes.

“We know that indoor air quality has never been a greater priority for people,” said Jaya Rao, CEO at Molekule. “Molekule brings a unique approach to this problem, by helping to destroy pollutants such as viruses, bacteria, mold, and even airborne chemicals.”

IAQ Knowledge, Key Features

Half of Americans are knowledgeable about indoor air quality, and 56% act on that knowledge, with 57% opening windows, 43% using an air purifier and 41% using furnace filters.

Join Us At Total Tech Summit 2022

Total Tech Summit is where the integration industry elite gather. It's your chance to build rock solid industry connections to grow your firm and advance your career. We invite you to apply today for a free trip to join us in Orlando October 26-28, 2022. Apply now!

The qualities that Americans look for most in an air purifier are effectiveness (72%), price (68%), square foot coverage (48%) and features (45%).

Additionally, the study revealed that consumers rank the most important pollutants to remove in their home as the following: Viruses, Bacteria, Allergens, Mold, Dust, Pollen, Odors, Smoke, VOCs and Pet dander.

Willingness to Pay for IAQ


Related: 5 Questions Integrators Should Be Asking About Indoor Air Quality

Almost half of respondents said they own an air purifier (44%), and more than half of those bought them online (56%). Many surveyed said they’d spend between $0 to $200 on an air purifier (47%), with more spending more on an air purifier that removes viruses (77%).

As a holiday gift, 70% would consider buying an air purifier that is proven to remove viruses (21% would gift to spouses, 24% would gift to parents) and 64.5% of those would spend up to $399. Only 42% would consider buying an air purifier as a gift that does not remove viruses.

The study of 1.007 U.S. adults was conducted by Propeller Insights, a market research firm based in Los Angeles.

ABOUT THE AUTHOR

Jason Knott
Follow
Jason Knott:
Jason Knott is Chief Content Officer for Emerald's Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California.
View Jason Knott's complete profile

ARTICLE TOPICS

HVAC/IAQ • Markets • Research • Wellness

ARTICLE TAGS

IAQ • Wellscapes

SHARE

Share On Facebook
Share On Twitter
Share On Linkedin
Share On Whatsapp
Share Via Email
Copy URL
← Previous Article Next Article →
Article MarketsWellness

Selling Wellness Technology: 7 Ways Integrators Already Know How

Integrators may already be prepared for selling wellness technology without knowing it -- are you involved in any of these seven areas?
Article CEPro 100News

CE Pro 100 Integrator Wipliance Acquires Eastern Wash.-Based Huppin’s

Perennial CE Pro 100 integrator Wipliance adds to its Seattle-area and Scottsdale, Ariz., bases by acquiring 114-year-old Huppin's of Spokane, Wash.
Article MarketsWellness

Selling Wellness Technology: 7 Ways Integrators Already Know How

Integrators may already be prepared for selling wellness technology without knowing it -- are you involved in any of these seven areas?
Article CommercialDevices/EquipmentNetworkingNewsResearchWireless

Wi-Fi 6E Market Set for Rapid Expansion

ABI Research predicts shipments of Wi-Fi 6E access points will more than triple by 2024 to 5.2M units, driven by 6GHz spectrum deployment.

SHOW NEWSLETTER

Sign Up

CE Pro

Subscribe Sign Up

Content Types

News
Products
Projects
Companies
Downloads
Webcasts
Podcasts
Events

Specials

IntegratorJobs
CEDIA EXPO
CE Pro 100
CE Pro Summit
Awards Programs

Company Info

About
Contact Us
Customer Service
Media Solutions & Advertising

Subscribe

Magazine
Newsletters
Digital Edition

Connect

Twitter
Facebook
LinkedIn
YouTube
RSS Feed

Categories

AUDIO/VIDEO
AV Accessories
AV Racks
Amplifiers/Receivers
Cabling
Displays
Furniture
Mounts/Lifts
Multiroom AV
Projector Screens
Speakers/Subwoofers
Wireless AV
CONTROL
Central Vac
Energy/Power
Interfaces/Devices
HVAC/IAQ
Lighting
Motorized Shades
Whole-House Systems
NETWORKING
Cellular
Devices/Equipment
Wireless
Wiring/Installation
SECURITY
Access Control
Alarms/Sensors
Services/Platforms
Surveillance Cameras
BUSINESS SUPPORT
Associations/Buying Groups
Distributors/Reps
Operations
Recurring Revenue
Research
Sales/Marketing
Software/Services
Tools/Testers
MARKETS
Builders
Commercial
Design
Europe
Outdoors
Wellness
FOLLOW US ON
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow

© 2021 Emerald X, LLC. All Rights Reserved.

  • ABOUT
  • CAREERS
  • TERMS OF USE
  • PRIVACY POLICY