Claiming it will help smart home technology become much easier for the public to understand, a new national home and small business tech services company, Daisy, is set to launch.

Daisy states that it is a national solution that is addressing the growing market need to help consumers spend more time using and enjoying technology in their homes without becoming frustrated about attempting to use these technologies.

The company will have offices in California, Texas, Florida, Connecticut, and North Carolina by Q2 (second quarter), and is building out the first national franchise model in the smart home industry. Daisy expects to be in at least 16 markets in 2024. with a plan to be completely nationwide by 2025.

“Having spent much of my career in franchising and home services, the need for a national home technology services brand is essential,” says Hagan Kappler, founder and CEO of Daisy.

“Homes are integrating more technology, while nearly half of the professional workforce needs to be productive from their home offices. Home technology has become the most important home service of all, much more so than existing service providers like pest control, landscaping, housecleaning, and other ongoing home maintenance services, and we are positioning ourselves to be the curator to help people with their technology needs.”

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Daisy Business Plan Includes Customer Service Provisions

The newly announced company says that smart home technologies are designed to simplify lives and make people more productive, but most people face challenges with setup, integration, and ongoing maintenance of home devices.

Citing data from Parks Associates, Daisy emphasizes these problems result in nearly 60% of consumers wanting professional help in setting these technologies up, which is up 30% from back in 2019. Further underscoring its point, the new company also cites a study from Deloitte that found an average home in 2022 hosts 22 internet-connected devices.

Daisy claims it can simplify the installation and maintenance of these products and systems with a friendly and efficient service that enables consumers the benefits of their smart devices. 

In addition to installations and repairs, Daisy will offer a recurring model with frequent servicing and support to maintain and optimize technology in a home or office.

These affordable service plans cover everything from installation and optimization of new devices, to ensuring ongoing compatibility and interoperability between devices, to providing customers dedicated technology support throughout their lives. High-touch support, intuitive applications, thoughtful solutions pre-designed to exceed customer needs, dependable brands and products, innovative thinking, and ongoing marketing are all a part of the Daisy model and brand. 

Daisy adds that Kappler speaks from a place of understanding when it comes to living with home services. The company points out that she has led home services franchise brands across multiple sectors including pest control, HVAC, plumbing, insulation, and home cleaning. Kappler has been part of supporting and growing top national brands in the sector and beyond, including Club Car, Merry Maids, ServiceMaster Clean, Starbucks, and Trane. 

Moreover, Daisy stresses that Kappler has also assembled a strong team with backgrounds from Crumbl, Apple, Best Buy, Meta, Rivian, ServiceMaster brands, and Terminix. 

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