After two days of special events, keynotes and roundtables, ISE Live & Online in Barcelona was a roaring success. As Fira de Barcelona closed its doors and the event drew to a close, a total of 2,421 people attended the event, with 1,431 in-person attendees on Day 1, and 990 on Day 2.

The first hybrid event from ISE, which combined live and digital content, also achieved 8,000 registered for ISE Digital, which had 120 live sessions and generated 13,759 unique views, 107,718 minutes watched (1,778 hours) and 442 online chats.

“This event is important for the AV and live events industries, and for the city. It’s been a 17-year journey to get to Barcelona so it’s bittersweet not to make the big bang we’d hoped for our debut, but we know the value of live events for forging trust, deeper business relationships and driving business. I hope this sends a message of confidence to cities around the world that live events can be safe and successful. We’ll be back in Barcelona, with all our might, in February 2022,” says Mike Blackman, managing director, ISE.

All visitors within the venue had a negative COVID-19 anti-allergen test result prior to entry and wore FFP2 NR facemasks inside the venue. The feedback indicates that ISE Live & Online in Barcelona has been positively received by the AV industry, with optimistic comments from exhibitors.

“Barco attended ISE 2021 in Barcelona to connect with our customers. We have been in virtual, in video sessions for too long and we needed to meet face-to-face. The future is hybrid which means there will be some video, there will be some conference calling but there’s going to be a lot more face-to-face. Meeting back with our partners is what gives us energy,” says Peter Pauwels, VP Sales EMEA, Barco.

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 “After more than a year without events and exhibitions, we were excited and delighted to meet people face-to-face again. From lenders, buyers, system integrators, distributors and sellers… everybody!” says Oriol Massague, field marketing manager, Panasonic

Industry Vets Enjoy Opportunity to Reconnect

Highlighting some of the best AV solutions, start-ups and thought leaders in the industry, ISE Live & Online provided a fitting curtain-raiser, in difficult times, for ISE 2022. 

“In a week that celebrated Global Exhibitions Day, it was fantastic to see ISE return as a hybrid event. The live show provided attendees with the opportunity to engage with the industry and network amongst colleagues and friends – something that we have all missed out on recently,” says Giles Sutton, interim co-CEO, CEDIA.

“The positive atmosphere that was felt in and around the show floor was a sign that both exhibitors and visitors were pleased to be back. ISE Digital worked very well alongside the live event, providing those who were unable to attend, with a platform that was packed full of content. This hybrid event was a big step towards the industry getting back to normal and we look forward to returning to Barcelona once again in 2022.”

Content from ISE Digital, which includes sessions from the Main Stage at the Fira de Barcelona, is now available to view on-demand. Browse business leadership and product news from top brands, as well as keynotes, roundtables, and interviews with over 100 speakers. The channel is available until the end of 2021 to enjoy and can be found here.

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