The San Juan Capistrano, Calif.-based company explains the changes are designed to reflect its evolution and commitment to supporting its various industry partners that are integrating live events, appropriate, community-relevant contented, and data-focused solutions to provide rich experiences.
“There’s never been a more exciting time to be part of Emerald. As our portfolio of events and services has advanced, we have now evolved the Emerald brand to better reflect who we are — a company fully immersed in the industries we serve and committed to supporting the communities in which our customers operate,” states Brian Field, interim president and CEO, Emerald.
“Our goal is to understand the issues our customers face and develop meaningful solutions that help them overcome their challenges and achieve success. Our business is to build our customers’ businesses through experiences that inspire, amaze, and deliver breakthrough results.”
As part of Emerald’s new brand identity, the company has introduced new visual and verbal elements that express its story in a comprehensive way.
At the forefront of Emerald’s rebranded efforts is a newly designed website that delivers an easy-to-navigate, streamlined experience coupled with enhanced content that reflects Emerald’s spirit and vision.
In addition, a new corporate logo and brand aesthetic contribute to Emerald’s evolution to help mark an important milestone in the company’s leadership position in customer-centric market platforms.