Longtime CES exhibitor LG has decided to change up its approach to the show this year. Instead of simply hosting its traditional booth during the event, the company is offering a completely virtual, self-guided tour of its latest technologies during CES 2022.
Now that many attendees have grown accustomed to virtual elements of in-person events, the company is hoping to use CES as a launchpad for dozens of new products in new and exciting ways. In January 2022, LG’s 22,000-square-foot booth at the main entrance to the Central Hall in the Las Vegas Convention Center will feature a way to connect visitors from the physical space to its virtual experience, leveraging both virtual reality (VR) and augmented reality (AR).
Constructed of upcycled, recycled and recyclable materials, the welcoming space will feature a series of kiosks where visitors can experience the best life possible with LG products. Visitors can take a self-guided tour using QR codes as they navigate through the physical experience, interacting with CES 2022 Innovation Award-winning LG consumer electronics and home appliance products via augmented reality.
“We look forward to seeing what LG, a long-time innovation leader at CES, has in store for visitors in January,” says Karen Chupka, executive vice president of CES at the Consumer Technology Association, the organizer of CES. “CES 2022 will enable attendees in Las Vegas to experience LG’s technology using AR and VR. Audience joining CES digitally from across the globe will be able to experience the same groundbreaking tech, through LG’s digital activation.”
Other kiosks will feature immersive VR digital art including the company’s curved OLED video walls from CES over the years. Wherever they may be, audiences around the world will be able to access the same content and participate digitally in the LG CES experience.
What’s more, the company has again been named official CES technology partner for the press rooms and member lounges, which will feature award-winning LG OLED TVs within each space.