CEDIA Q&A: Monitor Audio Launches Luxury Platinum In-Walls, All Weather Extreme Speakers & More

Monitor Audio/Kevro is going all out at CEDIA 2016 with several new lines of in-wall, in-celing, outdoor and performance speakers and subwoofers.

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CEDIA 2016 is coming to Dallas on September 13-17. CE Pro spoke to Sheldon Ginn, VP of sales and marketing at Kevro/Monitor Audio North America, about the company's plans for the show and what to expect in booth #5142.

For those looking to become a dealer, email Info@kevro.com.

What would you say to dealers who are already familiar with your product line?

We would thank all of our dealers that have given us the opportunity to work with them over the years and ask them to check us out at this year’s CEDIA as we launch several new, cool solutions including:

  •  Luxury Platinum In-walls
  •  Climate Garden System
  •  All Weather Extreme ‘AWC’ speakers
  • Super Slim CSS230 In-ceiling
  • Performance PRO-80LV – 70 volt IC
  • Trimless PRO-65 / PRO-80 In-ceilings – builder grade
  • ASB-10 Soundbar and Wireless Sub
  • Custom Subwoofers: CW8 and CW10

What would you say to dealers who are stumbling across your company for the first time?

Monitor Audio is a British loudspeaker company with over 40 years of design and manufacturing history. We offer a complete range of award winning Architectural, Lifestyle and Traditional loudspeakers, which share the same DNA, allowing dealers to offer their valued clients the best in sound, selection and style throughout the home and garden.

If an integrator stops by your booth with only 5 minutes to spare, what’s the one product he should examine or one question he should ask?

Knowing Monitor Audio offer solutions for the entire home and garden with ‘good, better, best’ options, I would ask what they are looking for in a loudspeaker line. Chances are, we have a range of product available to address their needs, that offers upgrade paths along the way.

What’s your most memorable CEDIA moment? 

At the conclusion of our CEDIA rep meeting… seeing our rep team give a standing ovation after we launched the ‘CP Series’ Controlled Performance in-wall / in-ceilings!

Course offerings at CEDIA:

Nothing formal, but our booth #5142 will offer live demos and showcase the latest from Monitor Audio and representation of each category of product.

Do you have any giveaways, contests or quirky features planned for CEDIA?

Yes, we will be scanning badges and giving away one pair of the new CSS 230 – Super Slim IC’s, and a pair of the new AWC265’s and AWC280’s – All Weather Climate speakers.

We will also be giving ‘Free Advice’ on the best Monitor Audio solution to generate ongoing referrals.

Think of your closest competitor. What is one thing you do offer that they don’t?

That’s a tough question! There aren’t too many product lines that offer the broad selection of product that Monitor Audio does.  

Think ‘whole house sound solutions’ and the possibility of offering your client one brand of award winning loudspeakers that share the same ‘DNA’. Then add the fact that different performance levels are available to address the budgets of different zones.

Monitor Audio has the answer. I’m not sure anyone else does!